Assistant Manager, Marketing Promotions

2 weeks ago

Singapore Income Insurance Limited Full time

**Key Responsibilities**
- Plan and support the launch of consumer promotions to drive business goals.
- Work closely with the business team and analyze data insights to develop sound business cases and provide recommendations on promotion mechanics to achieve business goals.
- Develop a promotion strategy and calendar to optimise efficiency in driving sales.
- Regularly track sales performance and be able to drive action plans and make key decisions to pivot and optimise promotions to achieve business targets.
- Work with external creative and/or internal designers to conceptualise and develop breakthrough creative and support the end-to-end campaign execution.
- Based on insights and promotions' performance, plan and optimise the monthly and quarterly promotions calendar and provide recommendations on promotion mechanics and flighting of promotions.
- Work with stakeholders to ensure that promotion mechanics are set up, tested and displayed correctly to ensure content accuracy.
- Work with stakeholders to ensure system readiness to deliver the campaign requirements and conduct user testing for the promotion system.
- Work with Legal and Compliance to ensure compliance with regulations.
- Ability to oversee multiple projects independently and competently with a keen eye for details.
- Track and update budgets, timelines, and stakeholder approvals.
- Monitor the campaign performance using various metrics and prepare post-campaign analysis.
- Monitor competitor's promotions on an ongoing basis to ensure competitive offerings.
- Handling administrative matters relating to campaigns, such as gifts and vouchers management, appeals management, procurement and budget tracking.

**Requirements**:
A. Experience
- Strong desire to learn, along with a professional drive
- Good business acumen
- 5 to 7 years of product marketing or promotion marketing experience will be preferred
- Ability to analyse sales data and consumer trends to understand customers' behaviour, translating them into actionable inputs for marketing promotions.
- Excellent verbal and written communication skills and critical thinking
- Willing to challenge the status quo and take risks
- Meticulous with a keen eye for numbers and details
- Proven track record of solid project management skills, delivering projects within deadlines and budgets
- Copywriting, excellent communication skills and critical thinking

B. Education / Training / Skills
- Degree in marketing/business or any related discipline
- Microsoft Office, PowerPoint, Excel
- Google Analytics, Tableau (but not a must)

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