Brand & Marketing Manager

**The role**:
Brand and Marketing Manager is someone who is driven and motivated by opportunity to create, manage and develop a brand. We are looking for someone who is not scared to push boundaries and take risks to redefine our product category. As a key member of the management team, he/she will be reporting and working closely with the Executive Director directly. This role is responsible for the development and management of a company's brand as well as to lead / guide and develop the marketing team.

To succeed in the role, the individual is expected and needs to be able to excel in the following areas:

- (BUILD / CORE ARCHITECTURE) Lead development of the brand book and marketing plan which will outline the core operating principles and guidelines and the subsequent execution of the strategy.
- (EXECUTION) Strategic marketing activities to establish the brand image and awareness according to the positioning strategy by building a roadmap for short
- and long-term plan with consistent approach.
- (EXECUTION) Tactical marketing activities to create and amplify brand awareness for the brand to gain more footfall into stores with a strong focus on digital and in store activations.

**You are/have**
- The courage to create.
- Driven and motivated by the opportunity to create new brands and redefine product categories.
- Entrepreneurial Mindset - driving the most relevant and aligned value per dollar spent in marketing budget and manage teams productively.
- Organised and systematic in your management of work.
- Prefer working with smaller nimble effective teams and quicker decision-making environment.
- An effective leader who is able to lead, guide, nurture and build a strong team around him or her. Someone who would like to build positive and lasting relationships with all stakeholders in a way that benefits the brand and the group.
- An effervescent communicator, with the ability to impact and influence in a professional manner.
- A strong strategic thinker with the intellectual capacity to think laterally and create solutions to challenges.
- Want to be part of development and growth of Singaporean brand.
- Fundamentally as an individual believes that business can be force for good.

**Responsibilities**
- **Brand Development**:Develop brand guidelines and design new brand retail experience and product portfolio enhancements.
- **Strategic Planning**:Develop and implement comprehensive full year marketing plan/calendar aligned with the company's growth model to drive customer acquisition, retention, and brand visibility across all regions of operation.
- **Team Leadership**:Lead an agile and high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
- **Brand Management**:Define and strengthen brand identity, ensuring consistent messaging and brand guidelines across all marketing channels and touchpoints.
- **Campaign Management**:Lead multi-channel marketing campaigns that leverage traditional and digital channels, including social media, influencer marketing, content marketing, and partnerships, to reach target audiences and drive user engagement.
- **Performance Measurement**:Establish key performance indicators (KPIs) and track the effectiveness of marketing initiatives to continuously optimise campaigns based on data-driven insights.
- **Stakeholder Management**:Collaborate closely with internal teams to ensure alignment and coordination in executing marketing initiatives and achieving business objectives.
- **Budget Management**:Develop and manage the marketing budget, allocating resources effectively to maximize return on investment and drive cost-efficient marketing campaigns.

**Requirements**:

- 6 - 10 years’ experience in brand or product marketing and/or business development preferably in the F&B, FMCG, retail or hospitality industries, (ideally in the B2C Retail space).
- Degree in Business/Marketing/ from a recognised university.
- Exceptional knowledge in marketing disciplines, specifically in market positioning, customer and business segmentation, go-to-market strategies, and brand management.
- Exceptional knowledge and passion in Branding, specifically the ability to create a brand identity for the brand (lead external agencies / internal resources independently once direction has been set).
- Solid track record in executing sophisticated brand or product launch programs across various offline and online channels that drive measurable business outcomes.
- Keen eye for design and aesthetics.
- Strong understanding of the Southeast Asian market, cultural nuances and regional consumer behaviour is a plus.
- Excellent written and verbal communication skills.