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Product Evangelist, Lifestyle

2 weeks ago

Queenstown, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
Being a part of the Lifestyle Division, this is a global role that is responsible for developing and driving the go-to-market (GTM) strategy for Razer's Lifestyle Product. This role will work at the forefront of gaming and lifestyle where they converge.
- Lead the development and execution of a groundbreaking go-to-market (GTM) strategy for Razer’s partnerships that will drive impact and grow market share.
- Spearhead the ideation and execution of impactful marketing activations with internal and external stakeholders, to create powerful brand narratives that will resonate and engage our target audience.
- Manage the end-to-end product lifecycle, ensuring timely and impactful launches, and effective inventory management.
- Collaborate with internal and external stakeholders to create powerful brand narratives.
- Partner with regional teams to roll out game-changing sales and marketing initiatives.
- Identify and collaborate with brand partners to enhance brand reputation and expand the reach of consumer segments

**Pre-Requisites**:

- Bachelor’s degree in marketing, business, or a related field, with 1-2 years of experience in product marketing
- Experience in successfully launching and managing lifestyle or gaming-related products
- Excellent communication skills with the capability to engage with internal and external stakeholders
- Creative, strategic, and proactive with an execution-driven mindset
- Ability to thrive in a high-performing environment independently and as a team
- Familiarity with gaming and lifestyle industry trends

**Are you game?