Area Manager

COMPANY DESCRIPTION
旺角 (Wang Café, also translates to Prosperity Corner) was founded in 1953 along Bugis Street serving local-styled breakfast favourites - Kopi, Kaya Toast and Soft-Boiled Eggs. Over the years, our passion for traditional flavours and belief in warm service has won over our following of customers.

In 2012, to serve our broader local market, Wang Cafe launched the halal-certified Heavenly Wang - serving our signature dishes set in a modern retro ambience.

Inspired by our Nanyang tradition and ingredients of Asian heritage, we continuously reinvent our uniquely Singapore local favourites to keep up with changing times. Today, Heavenly Wang is a household local coffee cafe with more than 30 locations across the island.

DESIGNATION : Area Manager

RESPONSIBILITIES
Operations Management
- Supervise and work with ground team to prepare each day activity and ensure that pre-prepped back-up supplies are always readily available
- Implement strategies (advertising, promotions, reward system, suggestive selling) to meet or improve financial performance
- Drive targets for Sales Revenue, Cost Management initiatives and monitors closely whether these targets are met
- Work amicably with other Area Managers to meet business objectives
- Analyze past financial, sales profit to spot trends and threats (in regular Operations Meeting)
- Prepare monthly budgets for costs of food, staff, operations based on past data
- Identify operational bottlenecks and suggest solutions for improvement
- Enforce proper cashier and administrative systems which include daily cashiering, petty cash systems, staff working hours/payroll processing, filing of invoices, delivery notes and daily taking
- Enforce outlet audit check form and assist store-in-charged to manage their stores better with common checklist
- Deal with customers’ complaints
- Participate in assigned Operations related projects directed by Senior Management
- Create reports for Senior Management
- Any other tasks as and when assigned by Senior Management

Grow Sales Revenue & Business Layers
- Commit to driving top-line revenue to meet budgeted sales
- Use data and statistics from Sales, Product Mix, Ticket Count (TC), Ticket Average (TA) and customer profile to develop new revenue streams & make informed decisions
- Implement business layers like virtual brand, delivery (online), click-&-collect and others
- Work closely with Culinary & Marketing counterparts in implementing and ensuring success of A&P Promotions (eg Limited Time Offers, Flash Deals, Occasion-driven programme) that suit the business needs of different stores
- Keep abreast of store trading area changes such customer profile & competitive actions / reactions to grow revenue

Manage Budget, Profit & Loss Accountability
- Maximise cost-efficiencies and optimising profits in P&L Line items (especially related to Food & Paper Costs, Labour, Occupancy, Repair & Maintenance Costs)
- Commit to attaining Area / Store Operating Profit Margin
- Contribute to the planning and monitoring of the Area/ Store’s Operating budget

Support New Store Builds & Maintenance
- Work with HQ BD team to enable new store build
- Liaise with contractors for renovations, upgrading and day to day maintenance

Maintain Health & Safety Standards
- Maintain high standard of hygiene and cleanliness on both personal and operational level
- Ensure the staff always follow workplace safety regulations
- Compliance to the hygiene, health and food safety standards as expected and directed by the Company

Human Capital Management
- Provide emotional and technical support to outlet supervisor / staff in order to build up motivation and morale
- Responsible for the Area’s service staff and implement service standards and workflow procedures
- Train and onboard new employees
- Nurture Outlet-in-charged and 2IC to groom Service Leaders
- Retain good staff count allocated to the specific store

QUALIFICATIONS
- Minimum Diploma in Food & Beverage Management and/or Hospitality and Tourism
- At least 6 years of relevant working experience working in similar roles in the F&B industry
- Good understanding of performance evaluation metrics
- Required to travel from store-to-store frequently
- Required to work on off-office hours as and when required
- Good F&B industry knowledge and familiar with different strategies used by industry players and competitors
- Good know-how in operating mobile digital devices (eg Grabfood, Foodpanda delivery devices)
- Competent with basic financial analysis
- Effective problem-solving skill