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Avp, Senior UX Content Designer

2 weeks ago

Singapore United Overseas Bank Ltd Full time

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. x Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
We are building and expanding the best digital bank in ASEAN

Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.

TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).

Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreneurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.
You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.

Join us to transform the future of banking and make banking simple, transparent and engaging

**Responsibilities**:
As a Senior Content Designer for the Private Bank digital experience at UOB, you will play a crucial role in crafting compelling and user-centric UX content for our consumer digital services across Southeast Asia. Collaborating closely with UX designers, researchers, developers, and business stakeholders, you will deliver high-quality content across various projects, providing content design direction for complex challenges and ensuring an exceptional customer experience. You thrive in hybrid teams and take ownership of content design within individual projects, adeptly navigating established guidance and processes while knowing how to adapt and innovate as project needs evolve.

**Responsibilities**
- Design clear, intuitive, and user-centered UX content for our consumer apps across the region, adhering to our content design principles, tone of voice, and standards.
- Collaborate with a cross-functional team to frame problems, craft effective solutions, and deliver outstanding user experiences for Private Bank customers.
- Serve as the voice of content design within your project, actively contributing to increasing content design awareness across the organization
- Work alongside localization managers to ensure that projects are accurately localized and effectively delivered to meet diverse market needs.
- Mentor junior colleagues, help shape our shared guidelines and tools, and contribute to the knowledge base and culture of the wider design team.

**Job Requirements**:

- 5+ years of experience in a writing or editorial role in English, showcasing excellent written communication and editorial skills
- Proven experience in content design or UX writing as part of a digital product team, with a strong portfolio that demonstrates your expertise
- Exceptional collaboration skills across various design disciplines, with a solid understanding of UX and research practices
- Experience in managing your own time effectively, as well as facilitating and managing stakeholder relationships
- Awareness of plain language standards is a plus.
- Knowledge of Thai, Bahasa Indonesia, or Vietnamese is advantageous but not required.
- Mindset You work collaboratively with your team to identify tasks and understand where you might have knowledge gaps,