Senior Manager/assistant Director, Content Strategy

1 week ago

Singapore NHB National Heritage Board Full time

Do you love telling stories? Do you have a keen interest in crafting stories of how Singapore came to be what it is today, and how the values that underpinned the building of independent Singapore still matter today and for the future?

Would you like to be part of a team that will chart and build the Founders’ Memorial (FM), a project of national significance, which is envisioned to be an inspiring, inclusive and unifying space for visitors of diverse backgrounds?

As a Content Strategy and Audience Development Senior Manager / Assistant Director, you will be the voice of the FM, developing a content-based strategy to inspire, educate and engage audiences of FM and articulating FM’s brand and vision. You will be part of the Education, Interpretation and Digital team which works closely with other teams to develop experiences that enhance visitors’ exploration of special exhibitions and the eventual Founders’ Memorial.

**Roles and Responsibilities**
- Working collaboratively with the Curatorial and Partnerships teams to develop the content strategy that supports FM’s brand and builds awareness for FM and the values of our founding leaders and generation. This includes driving content partnerships and curating digital content for FM’s platforms such as website and social media.
- Coordinating communications - including press / media releases and media queries - with the National Heritage Board’s Strategic Communications and Digital (SCD) team.
- Working with the Curatorial team to identify good human-interest stories that exemplify the values of the founding generation and of Singapore’s diversity, for content to be published in print and online. This includes writing and editing the content for the various platforms and working with communications agencies / external editors.
- Working with the Curatorial and Partnerships teams to develop the new FM website. This includes working with a creative agency on campaigns to collect and curate stories on the website, as well as to engage audiences online to draw them to the physical exhibition(s).
- Driving the publication on the making of the Memorial. This includes developing the brief, managing the procurement of services and project managing the publication.
- As part of the Education, Interpretation and Digital team, you will design and pilot anchor programmes for FM such as inter-generational and inclusive programmes, and design and carry out surveys and impact assessment. This includes developing project briefs, setting budgets and targets, and managing timelines.

**Requirements**:

- Excellent creative writing and storytelling skills.
- A background in humanities and communications with interest and affinity for history is highly advantageous.
- Preferably at least 5 years’ experience in similar roles.
- Able to work well in a team and independently.
- Excellent interpersonal skills, able to interact with diverse stakeholders and partners.
- Possesses strong organisational and time management skills.
- Experience in government communications is advantageous.

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