Director, Research and Insights

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Job Title

Director, Research and Insights

About the role

This role is a leadership position role and are looking for a results-oriented, highly motivated and self-initiated individual. This individual must be flexible and have a “can-do” positive attitude and be passionate in selling the insights story to stakeholders. This person must also be able to work under a highly fluid environment with the industry evolving very rapidly.

**Job Description**:
There are 3 synergistic areas this role will cover: Insights, Data Analytics & Marketing Planning.

Insights:

- Build and execute a marketing insights roadmap aligning the business on areas of focus, identifying needs for marketing/product/policy improvements.
- Uncover insights & opportunities for the organization & specifically supporting marketing & product teams with industry, customer, competitor trends
- Experience in research design and methods (IDIs, focus groups, surveys, statistical analyses) with experience to project manage research studies (both qualitative & quantitative), conduct data analysis and data storytelling.
- Able to put together data from multiple sources to tell a story, leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
- Organize cross functional / BU session and workshop to share findings, evaluate options, define potential solutions and build associated business cases.
- Managing external agencies for the execution of research projects.

Data Analytics:

- Leverage MC proprietary data sets to discover insights for business opportunities (travel, eCommerce etc). marketing strategies & programs.
- Turning data into compelling stories that help our business partners optimize opportunities.
- Guide analytic needs and have a foundational understanding of statistics (drivers & multivariate analysis, marketing mix models, multi touch attribution). Inform and guide experimental design and relevant measurement. Work with global insights & measurement leads for consistent methodologies and unified insights.
- Use multiple datasets (trackers, syndicated/social/behavioral data, and primary research) to develop business relevant conclusions and effectively communicate them to stakeholders, influencing marketing strategies, capturing local & regional needs & nuances.
- Support business functions with business cases & measurements.

Marketing Planning:

- Contribute strategically to marketing priorities, keep on the cutting edge of an evolving & innovative environment.
- Support marketing planning process across teams in APAC with close alignment with Global.
- Devising actionable marketing strategies from customer insights.

COVID-19 Considerations

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.