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Senior Adtech/marketing Data Engineer

2 weeks ago

Singapore Klook Full time

Singapore
- Full Time

**About Klook**

We are Asia’s leading platform for experiences and travel services, and we believe that we can help **bring the world closer together through experiences**.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us

**Role Overview**:
We are seeking a highly skilled and analytical Senior AdTech/Marketing Data Engineer to join our growing data team. This role is critical in managing, optimizing, and analyzing our marketing technology stack to drive efficient customer acquisition and gain deep insights into performance across digital channels. You will be the go-to expert for Google Analytics 4 (GA4), paid social advertising technology (Meta, TikTok), mobile measurement (AppsFlyer/channel tracking), and leveraging BigQuery for advanced analysis. Your work will directly impact marketing strategy, budget allocation, and overall business growth.

**What you'll do**:

- **GA4 Management & Analysis**: Own the implementation, configuration, and ongoing maintenance of Google Analytics 4. Develop custom reports, segments, and audiences. Analyze website and app behavior to provide actionable insights for optimization.
- ** Paid Social Technology**: Implement and troubleshoot tracking solutions (Pixels, Conversion APIs, etc.) for Meta (Facebook/Instagram) and TikTok advertising platforms. Ensure accurate conversion tracking and data flow.
- ** Channel**Tracking** & Attribution**: Manage and leverage our Mobile Measurement Partner (MMP) like AppsFlyer (or similar) for app install and in-app event tracking. Analyze attribution data to understand channel effectiveness and user journeys.
- ** BigQuery Data Analysis**: Utilize BigQuery to query, merge, and analyze large datasets from various marketing sources (GA4, Ads Platforms, MMP, CRM, etc.). Develop complex SQL queries for deep-dive analysis and build data models to support reporting needs.
- ** Reporting & Visualization**: Create and maintain dashboards (e.g., using Looker Studio, Tableau, or similar tools connected to BigQuery) to visualize marketing performance, track KPIs, and communicate insights to stakeholders.
- ** Technical Troubleshooting**: Diagnose and resolve tracking discrepancies, data inconsistencies, and other technical issues within the marketing tech stack.
- ** Collaboration**: Work closely with marketing channel managers, data analysts, product teams, and potentially engineering to ensure seamless data integration and alignment on measurement strategies.
- ** Stay Current**: Keep abreast of the latest developments and best practices in GA4, social ad platforms, MMPs, BigQuery, and the broader MarTech landscape.

**What you'll need**:

- **Proven Experience**: at least 5+ years of experience in adtech/marketing technology, digital analytics, or performance marketing role with a strong technical focus.
- ** GA4 Expertise**: Deep, hands-on experience with Google Analytics 4 setup, configuration, reporting, and analysis. Understanding event-based data models is crucial.
- ** Social Ads**Tech**: Demonstrable experience implementing and managing tracking (Pixels, CAPI) for Meta and TikTok advertising platforms. Familiarity with platform interfaces and reporting is required.
- ** Channel**Tracking** / MMP**: Hands-on experience with mobile measurement partners like AppsFlyer, Adjust, Kochava, or similar platforms, including setup and analysis.
- ** BigQuery Fluency**:Mandatory.** Strong proficiency in SQL for querying complex datasets within Google BigQuery. Experience joining data from multiple sources is essential.
- ** Analytical Mindset**: Excellent analytical, quantitative, and problem-solving skills. Ability to translate data into actionable insights.
- ** Communication**: Strong verbal and written communication skills to explain technical concepts to non-technical audiences.
- ** Education**: Bachelor’s degree in Computer Science, Statistics, Economics, Marketing, or a related quantitative field is pr