Assistant Brand Manager

2 weeks ago


Singapore INVITY PTE. LTD. Full time

Craft the Brand strategy and guidelines, to position the brand in the market for success
- Manage launches of new products in accordance with brand strategy, working with product development team and external partners to ensure launch timelines are on track and achieved
- Be up-to-date with industry trends and best practices in direct-to-consumer marketing and e-commerce
- Conduct market research and analyze customer data to identify key insights and opportunities for growth
- Drive customer acquisition and sales
- Plan and execute marketing and promotional campaigns to drive sales and customer engagement across all channels
- Monitor and report on key performance metrics, including revenue, conversion rates, customer acquisition costs, and customer lifetime value Manage relationships with external vendors, including creative agencies, media partners, and technology providers
- Measuring Net Promoter Score for each purchase to ensure customer experience and satisfaction with the brand and its products
- Being the customer advocate, driving action across cross-functional teams to achieve customer satisfaction.
- Measuring consumer attitudes towards the brand on desirable attributes and grow the affinity towards the brand
- Other ad-hoc task assigned by the managementAssistant Brand Manager



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