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Assistant Brand Manager

2 weeks ago

Singapore Treasury Wine Estates Full time

**About us**
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it's the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world's most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands '“ especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region's more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

**What's in it for you**
- Attractive remuneration and healthcare benefits
- 20 days of paid annual leave per year
- Flexible work arrangement to support your wellbeing
- Outstanding career development opportunities to realise your full potential Collaborative and inclusive culture where people and performance thrive

**About the role**

The '˜Assistant Brand Manager' is responsible for supporting and driving the planning and performance of the regional marketing program for Treasury Premium Brands, in aim of increasing brand equity and exploiting marketing opportunities. The TPB portfolio consists of trademarks such as 19 Crimes, Wynns, Squealing Pig, Wolf Blass, Matua, Pepperjack, Beringer, Beaulieu Vineyard, Lindeman's and more. The Assistant Brand Manager will support in the management of selected brands, each with a rich story and strong brand awareness both in Asia and globally.

Success for the role will be achieved through collaboration, planning, effective strategies & best in class execution, to maximize long term potential, whilst also delivering on short-term targets in partnership with the customer marketing and sales team.

**Equity**
- Be the voice and custodian of selected key Priority Brands in the TPB business cross-functionally.
- Support the development and execution of a clear regional brand plan (1 '“ 3 year) for Asia.
- Support and drive the implementation of an omni-channel approach to all planning and initiatives.
- Evaluate and report on brand performance using internal and external data sources (value, volume, share and consumer awareness).
- Work closely with Customer Marketing, Sales and Finance teams to fully activate and amplify brand plans.
- Support the achievement of brand equity KPI's through the execution of marketing initiatives.
- Participate in sales activities including but not limited to consumer events and customer meetings.

**Communications**
- Responsible for driving brand building activity within the Asia region, across ATL, Digital, PR and Sponsorships.
- Responsible for ensuring brand consistency across all touch points, internal and external.
- Support and lead planning and best in class execution across physical assets as well as experiential activations.
- Support the development of campaign communications materials.
- Develop briefing documents for agencies, externally and internally.
- Agency management '“ ATL, BTL, Media, Event, PR and Experiential.
- Budget management in line with allocation of A&P.

**Commercial**
- Assist in performance reporting and tracking of key risks and opportunities to the forecast within region.
- Support in management and reporting of monthly P&L results, in order to deliver on commercial objectives.
- Responsible for working with the Asia sales team to drive profitable business initiatives, as well as with select Customer and Brand Marketing teams to explore key opportunities for brand performance and growth.
- Evaluate effectiveness of A&P spend and develop business cases to support the most efficient A&P initiatives.
- Management and delivery of brand expenditure within A&P budget, including reconciliation and forecasting.
- Work in collaboration with Supply and Sales regarding regional volume allocations supply and COGS.
- Responsible for generating and managing product-development projects to commercialise opportunities.
- Work closely with select winemaking personnel on product and portfolio initiatives, both for existing and new wines.

**Innovation**
- Managing NPD projects through end to end project management, working in close collaboration with global and regional stakeholders.

**Product**
- Work in collaboration with winemakers to deliver regional NPDs and brand initiatives.
- Support in identifying and actioning product pricing opportunities in the market, supporting the Sales team.

**Packaging**
- Responsible for managing packaging projects including NPD, through the Stage & Gate process. Responsible for briefing and development of packaging designs with external packaging design agencies

**About you**
- Degree qualified, ideally business or marketing related discipline.
- 2-4 years brand marketing e