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Marketing Manager
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Job Summary:
The marketing manager with a business development focus is responsible for developing and executing marketing strategies and initiatives to support the business development manager in driving growth and expanding the company's market presence. This role involves collaborating closely with the business development team to align marketing efforts with sales goals and target audience needs.
Key Responsibilities:
- Develop and implement marketing strategies that align with business development objectives to generate leads, increase brand awareness, and support revenue growth.
- Collaborate with the business development manager to understand target markets, identify customer needs, and develop effective marketing campaigns and materials.
- Conduct market research and competitor analysis to identify market trends, opportunities, and areas for differentiation.
- Create compelling marketing content, including presentations, sales collateral, case studies, and website materials, to support business development efforts.
- Manage digital marketing campaigns provided partners platform such as EDM etc when needed.
- Coordinate and participate in industry events, conferences, and trade shows to enhance brand visibility and generate leads.
- Collaborate with cross-functional teams, such as sales, product, and design, to ensure marketing efforts are integrated and aligned with business goals.
- Stay current with industry trends and best practices, sharing knowledge and insights with the business development team.
