SEO / Sem Specialist

6 days ago

Singapore OLYMPUS LEARNING ACADEMY PTE. LTD. Full time

**Job brief**

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google & Facebook in order to maximize ROI.

**Responsibilities**
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Analyse and make recommendations to improve the On Page and Off Page (Back-Link) SEO
- Monitor daily performance metrics to understand SEO strategy performance
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

**Requirements and skills**
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across mainly Google. (And Yahoo and Bing)
- Proven SEM experience in managing Facebook / Instagram advertising campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition CRM
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manager, Google Search Console, PageSpeed, Customer Relationship Management : Active Campaign)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM

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