Sem/ Social Media Advertising Specialist

7 days ago

Singapore GARYS PTE. LTD. Full time

We are an Italian fine dining restaurant looking to hire someone to run our ads properly in SEM and social media platforms

Job Title: SEM and Social Media Advertising Specialist

Job Summary:
**Responsibilities**:
Develop and implement SEM and social media advertising campaigns in line with our overall marketing strategy.

Manage and optimize paid search and social media campaigns to maximize ROI and increase revenue.

Conduct keyword research, create ad copy and landing pages, and manage bid strategies to drive traffic and conversions.

Monitor campaign performance and adjust strategies as needed to ensure targets are met.

Analyze data and prepare regular reports on campaign performance.

Stay up to date with industry trends and changes in the SEM and social media landscape.

Having SEO skills will be more desirable but not a requirement.

SEO

Develop optimization strategies that increase the company's search engine results rankings

Research SEO keywords to use throughout the company's website and marketing materials

Set measurable goals that demonstrate improvement in marketing efforts

Monitor daily performance metrics to understand SEO strategy performance

Efficiently communicate with other marketing professionals to align goals

Collaborate with others within the marketing department to manage SEO strategy

Write compelling and high-quality website content, including blog posts and page descriptions

Update content and website links for maximum optimization and search engine rankings

**Requirements**:
Bachelor's degree in marketing, business or a related field.

Proven experience in SEM and social media advertising, with a track record of delivering successful campaigns.

In-depth knowledge of SEM platforms such as Google Ads and Bing Ads, as well as social media advertising platforms such as Facebook Ads, Twitter Ads, and LinkedIn Ads.

Excellent analytical skills and attention to detail.

Strong communication skills and the ability to work collaboratively with internal stakeholders.

Experience with Google Analytics and other data analysis tools.

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