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Sem/ Social Media Advertising Specialist
2 weeks ago
We are an Italian fine dining restaurant looking to hire someone to run our ads properly in SEM and social media platforms
Job Title: SEM and Social Media Advertising Specialist
Job Summary:
**Responsibilities**:
Develop and implement SEM and social media advertising campaigns in line with our overall marketing strategy.
Manage and optimize paid search and social media campaigns to maximize ROI and increase revenue.
Conduct keyword research, create ad copy and landing pages, and manage bid strategies to drive traffic and conversions.
Monitor campaign performance and adjust strategies as needed to ensure targets are met.
Analyze data and prepare regular reports on campaign performance.
Stay up to date with industry trends and changes in the SEM and social media landscape.
Having SEO skills will be more desirable but not a requirement.
SEO
Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings
**Requirements**:
Bachelor's degree in marketing, business or a related field.
Proven experience in SEM and social media advertising, with a track record of delivering successful campaigns.
In-depth knowledge of SEM platforms such as Google Ads and Bing Ads, as well as social media advertising platforms such as Facebook Ads, Twitter Ads, and LinkedIn Ads.
Excellent analytical skills and attention to detail.
Strong communication skills and the ability to work collaboratively with internal stakeholders.
Experience with Google Analytics and other data analysis tools.