Segment Marketing Manager

2 weeks ago

Singapore SINGAPORE TELECOMMUNICATIONS LIMITED Full time

**Job Responsibilites**

The B2B marketing manager is responsible for developing marketing strategies to drive both Domestic Data and SingNet services in the SME market. The role involves gaining a thorough understanding of the products and services, kept abreast of competitive landscape and technology trends, build and implement end to end marketing programs to acquire and retain customers and analyzing data to drive outreach campaigns across different channels to continuously expand the footprint to drive leads.
- Responsible for SingNet Premium Internet Services and Dom Data in the SME segment
- Manage the day-to-day acquisition and retention marketing efforts from campaign ideation through execution and reporting.
- Develop and execute customer retention strategies across both online and offline media including identifying upsell/cross-sell opportunities with in-base recontracting / upselling programs
- Analyse customer profile and keep abreast of competitive landscape & technology trends to develop targeted marketing campaigns.
- Collaborate with Sales & Product House to identify target segments, product positioning, pricing and packaging.
- Identify trends and opportunities; and optimise marketing spend based on insights
- Various other duties, projects and responsibilities may fall under this role as and when needed.

**Requirements**:

- Degree in Marketing or relevant field
- Go-to-Market strategy to drive lead gen & sales
- Self-starter, highly motivated and meticulous in details
- Good project management and people skills to interact with colleagues, cross-functional teams & partners
- Detail-oriented and able to work in a fast-paced environment
- Excellent interpersonal, communication and presentation skills.
- We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

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