
Copywriter
1 week ago
**Tribal Worldwide** is a full-service interactive agency that focuses on across the board front-end digital solutions from web to mobile and beyond. Tribal Worldwide is committed towards creating digital solutions through original digital marketing programmes which generate compelling experience for the end-user. First founded in 2001 as a division of DDB Group Singapore, Tribal Worldwide is one of the 35 Tribal Worldwide’s offices spanning 21 countries.
**Scope**
Some people think Copywriters are just wordsmiths. But at Tribal Worldwide, we’re looking for much more. You’ve got to be a contortionist - flexible enough to role-play anything from chocolate bars to luxury cars. To speak to anyone, anywhere, from bus-stop posters to YouTube pre-rolls. To bend and not break as you birth the next big idea. Sounds like your kind of freak show? There’s more.
**Primary Responsibilities**
- Liaise with clients and interpret their briefs
- Develop creative ideas and concepts across a range of media (TVC, radio, digital, social, OOH, activation etc.) together with the Art Director
- Present ideas to colleagues and clients
- Be familiar with your clients’ products and services, the target audience and their competitors’ activities
- Write clear, persuasive, original copy
- Be in-sync with the trends in technology and digital media
- Proofread copy to check spelling and grammar
- Continually revise or re-develop advertisements or campaigns in response to feedback from the Creative Director, account servicing team or clients
- Oversee campaigns through the production stage to completion
- Work on several campaigns at once, sometimes under pressure and often with tight deadlines
- Cast actors and voice talents for TV and radio production
- Liaise with production companies, developers, photographers, typographers, designers and printers
- Keep up to date with popular culture and trends
- Monitor the effectiveness of advertising campaigns
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