Manager, Brand

2 weeks ago

Singapore EDB Singapore Full time

[What the role is]

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About the Team

EDB’s Brand, Marketing and Communications (BMC) team spearheads EDB’s efforts in brand management, digital marketing, content/social media marketing and events and partnerships to establish Singapore as a trusted location for international investments.

The EDB Brand team is the proud parent of one of the most exciting brands in the world, the Singapore business brand (yes we’re biased). We use the left side of our brain to analyze how Singapore should be perceived by a global business audience; the right side of our brain to come up with exciting ideas to make this happen; and our hands to make these ideas a reality through compelling activations and campaigns around the world.

We work closely with our teammates in EDB’s Brand, Marketing and Communications (BMC) division to translate our work into business outcomes, and with our counterparts throughout the Singapore government to project a unified Brand SG.

[What you will be working on]

Campaign execution and localization- Manage integrated brand campaigns across paid, owned, earned, and partner channels. This involves campaign strategy and planning; production and execution; performance reporting; and stakeholder/vendor management- Localize the Singapore business brand in one or more of our key markets, including Germany, Japan, Singapore, the UK and the US. This involves working with EDB’s international offices in those locations on online and offline activations

Brand strategy- Propose changes to the Singapore business brand in line with EDB’s wider industry development strategy, and translate these suggestions into EDB’s brand campaigns- Support meetings, workshops, and consultations with EDB senior management and representatives from other government agencies on the direction of the Singapore business brand

Brand governance and proliferation- Commission, govern, and drive adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise[What we are looking for]

Get in touch if you have:
- A degree in relevant disciplines including, but not limited to Marketing, New Media, and Mass Communication- Minimum 5 years’ brand marketing experience, preferably in B2B or public sector, as part of a marketing agency or as part of a corporate/government brand marketing team- Experience in planning and executing integrated marketing campaigns spanning paid, owned, and earned channels- Experience supervising and working with marketing vendors such as creative agencies and market research firms- (preferred) Experience with Singapore government procurement processes

And if you can:
- Deliver quality work with limited supervision- Influence internal and external stakeholders who are not beholden to your KPIs- Thrive in a working environment with aggressive timelines and complex tasks

This role is only open to Singaporeans.

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