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Marketing Team Lead

2 weeks ago

Singapore VEEP PTE. LTD. Full time

We are looking for an experienced and dynamic Marketing Team Lead to drive the growth of our brand and marketing efforts. This role requires a leader who is both strategic and hands-on, able to manage a lean in-house team while effectively collaborating with freelancers and external agencies.

**Key Responsibilities**:

- Develop and execute comprehensive marketing strategies that build brand awareness and drive performance across all channels.
- Lead and mentor a small in-house team of marketing executives, fostering a collaborative and high-performance environment.
- Manage relationships with freelancers and external agencies to ensure seamless execution of campaigns.
- Oversee content development, digital marketing, social media, and offline marketing initiatives.
- Monitor and analyze campaign performance, making data-driven adjustments to optimize ROI.
- Conduct market research and competitive analysis to identify opportunities for growth.
- Ensure brand consistency across all touchpoints and develop guidelines to maintain a strong brand identity.
- Collaborate with internal stakeholders to align marketing activities with broader business objectives.

**Key Qualifications**:

- Bachelor‘s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in marketing roles, with experience in both agency and startup environments.
- Proven track record in building and growing brands from scratch.
- Expertise in performance marketing and executing omni-channel campaigns.
- Strong leadership skills, with experience managing a lean team and working with external partners.
- Excellent communication, project management, and organizational abilities.
- Hands-on approach and a willingness to dive deep into execution.
- Data-driven mindset and the ability to translate insights into actionable plans.
- Experience in corporate environments is not required.

Why Join Us?
- Opportunity to build and lead a marketing team that shapes the company‘s growth trajectory.
- Work in a dynamic and entrepreneurial environment with direct impact on business success.
- Collaborate with a passionate and driven leadership team.
- Potential for growth and advancement.