Senior Cro Consultant

2 weeks ago

Singapore Ematic Solutions Full time

Available in Singapore
- About us
Ematic Solutions is a marketing and technology consultancy that helps B2C companies build a fully integrated, high-ROI digital ecosystem. We are a team of digital marketers, engineers, designers, copywriters, operation specialists and customer success practitioners spread across the world. We are both professional and fun to work with. At Ematic, you are immersed in a flat and open culture. We support every colleague to achieve their long-term growth through work and create opportunities for you to interact with colleagues from different countries and cultures. We don’t just grow as a business, we grow as individuals together. Join us to build an exciting career.
- Responsibilites
The CRO Consultant is responsible for guiding the strategic success of our clients’ Conversion Rate Optimization (CRO) and UX consulting engagements.
- Develop a conversion rate optimization vision and strategy - Own the conversion optimization plan, test design, implementation, and insights generation against the business objectives.
- Create and execute deliverables such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.
- Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance
- Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations
- Develop, manage, and report on multivariate tests, owning documentation and tracking of all CRO action items and workflows.
- Conduct UX research through both qualitative and quantitative methods.
- Be able to translate and communicate testing results and data-driven recommendations into an effective message, continually creating insights and value for clients.
- Recommend the right tools / methods to clients based on results (pop-ups, messages, chat/bots) and qualify users for sales outreach, upsells, and cross-sell opportunities
- Requirements
- 2-5+ years driving conversion rate optimization strategy, B2B SaaS experience preferred
- You’ve run an end-to-end CRO or testing program from hypothesis to concluded experiments
- Extensive experience working with an A/B Testing or personalization platforms like Google Optimize, Optimizely, or VWO
- Strong proficiency in digital marketing
- Experienced creating wireframes and functional/interaction specifications
- Expert in landing page development and experienced with landing page tools such as Unbounce or Instapage
- Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.)
- A sound understanding of the mathematics behind effective testing
- Detailed knowledge of CRO research methods (user experience, surveys, analytics, heat maps) to gain insights from web traffic
- Ability to lead technical and non-technical team members to implement CRO tests
- Creative thinker that is organized, detailed, and extremely collaborative with the ability to work on many projects simultaneously.
- Bonus Point
- An eye for good web design
- Working experience with tagging and tracking tools including GTM (Google Tag Manager), JavaScript, HTML, advanced analysis tools
- Experience with data APIs and database systems, data modeling
- Experience working with platforms like Pendo to improve engagement and user activation
- You’ve completed courses for conversion rate optimization programs like Reforge and CX

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