Lead Campaign Specialist

Responsible for partnering with the business to implement marketing campaigns and programs. Manages vendors who create sales enablement materials, including brochures, presentations, signage, sales incentives, videos, events, digital marketing ads, and social media ads. Documents and shares assets, collateral, programs, resources, and communications with other marketing groups to drive efficiency. Actively manages and escalates risk and customer-impacting issues within the day-to-day role to management.

**Responsibilities**
- Partners with analytics teams to interpret and measure incentive programs and campaign performances. Tracks and reports on the performance of programs.
- Partners with the business to execute marketing campaigns and programs. Provides research to inform content development decisions.
- Develops value propositions, marketing collateral deals, and training. Creates marketing campaign toolkits, materials, communication schedules, measurement criteria, and direct mail. Updates marketing brands and toolkits while customizing assets for target audiences.
- Coordinates and facilitates the administrative aspects of marketing campaign execution.
- Partners with the International Markets and Global Acceptance relationship management teams and external clients to execute marketing campaigns and programs to acquire, activate, grow and retain merchants and cardholders.
- Develops regional value propositions, marketing collateral, training materials, and pitch presentations to assist internal and external partners as needed.
- Leads the creation and partner promotion of marketing campaign toolkits, POS/E-commerce acceptance and awareness materials, acquirer and issuer communication assets, and general marketing resources.
- Builds and leverage marketing relationships to lead new partner launches and manage existing partners to execute on marketing plans such as organizing and delivering sales training, joint planning of enablement and launch campaigns, ongoing brand awareness, content distribution and volume driving initiatives to name a few.
- Provides consultation to internal and external business partners with the purpose of creating initiatives and marketing plans, leveraging internal and external data, market expertise and best practices.
- Updates marketing brands and toolkits while customizing assets for target audiences.
- Partners with analytics teams to help inform collateral and content development as well as interpret, track, measure and report on programs performances.
- Manages vendors who create marketing collateral, including brochures, pitch presentations, fact sheets, signage, digital and social media ads to name a few.
- Coordinates and facilitates the administrative aspects of the role such as liaising with legal, brand, PR, Integrated teams as well as goals and KPI tracking
- Documents and shares assets, collateral, programs, resources, and communications with other marketing groups to drive efficiency.

**Minimum Qualifications**

**At a minimum, here’s what we need from you**:

- Bachelor’s Degree in Marketing or related field
- 4+ years of total experience with 1+ years of experience in project management and in Consumer Banking
- 6-8+ years’ experience in various aspects of B2B and partner marketing, within Financial Services. Marketing experience within the payments industry ideally gained from scheme, acquirer, processor or issuer would be an advantage
- Strong client focus, relationship-building skills and stakeholder management
- Project management, analytical, attention to detail and problem solving skills
- Confident in managing multiple business/time critical marketing projects and deadlines
- Solid presentation and communication skills to partners, including ability to influence others and collaborate with cross-functional teams
- Independent, can-do attitude. Can operate with mínimal direction.
- Fluency and ability to conduct business in English Additional Asian Language and regional experience would be an advantage
- Ability to work with colleagues and partners in various time-zones including the US; travel as needed (Approx. 25-30%)
- Excellent team-player with positive attitude, enthusiasm and commitment to self-development

**Preferred Qualifications**

**If we had our say, we’d also look for**:

- Master’s Degree in Marketing or related field
- Proficiency in Unica and Excel
- Solid understanding of Omni-channel payments value chain and concepts; working knowledge of E-commerce, Digital, Enablers and emerging technologies
- Experience in international/APAC business and strong understanding of doing business with diverse cultures, experience for India/India Sub-Continent would be an advantage
- Ability to frame messages and presentations with the appropriate audiences in mind
- Ability to deliver clear communications to internal and external business partners and key stakeholders