Manager, Marketing Strategy and Communications

1 week ago

Singapore CK STAR ENTERTAINMENT PTE. LTD. Full time

**Role Summary**

The primary role of the **Manager, Marketing Strategy **is to identify new marketing opportunities, develop innovative concepts to promote brand awareness, and to implement and communicate CK Star’s marketing strategies.

**Responsibilities**
- Have an in-depth knowledge of CK Star, and their value proposition
- Follow both industries trends locally and regionally
- Identify organic and regional growth opportunities
- Seek business development deals

**Oversee marketing, media and PR matters relating to CK Star**
- Create marketing campaigns and promotional content to target market and audience

**Manage partnerships, media and PR matters relating to CK Star**
- Identify and cultivate strategy partnerships to accelerate growth of the business
- Advise and assist the Executive Director in other projects as and when required
- Monitor, analyze and report PR results of projects to internal and external stakeholders (where applicable)
- Ensure that marketing strategies align with overall business strategies
- Work with key internal stakeholders to align communications objectives
- Drive issues management and crisis communications in the event of project status changes or adverse publicity
- Craft, send and coordinate media invites, seating allocations and RSVPs for events
- Liaise with artiste management counterparts for approval of key artwork, press releases and other communication materials
- Develop public relations and communications plans, including strategies and goals
- Craft press releases for each project involved in the launch of CK Star’s events (concert/festival) as necessary
- Manage media enquiries, interview requests, press conferences and other corporate events

**About You**
- Degree in Mass Communications or Business Management, preferably with major in Marketing
- At least 5 years of relevant marketing experience
- Prior e-commerce experience would be an advantage
- Proficient in Bahasa Indonesia would be an advantage
- Strong interpersonal communication, problem-solving, time management, planning and organisational skills
- Ability to work well in a diverse and dynamic environment
- Is meticulous, well-organized, and able to work independently

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