Digital Business

1 week ago

Singapore HYSSES SINGAPORE PTE. LTD. Full time

Designs, builds, and maintains our social media presence.
- Explore new channels such as Tik Tok and build live streaming revenue
- Plans and participates in campaigns in all marketplaces to drive sales
- Improve performance of revenue for B2C Estores to optimize sales
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with other business & partners to drive digital awareness and conversion.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate
- Any other duties as assigned by the management.

**Requirements**:

- Proven working experience in digital marketing, particularly within the industry
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Able to work under pressure and tight timelines

**Work Location**:
37 Kaki Bukit View Singapore 415967

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