Ecommerce Manager

2 weeks ago

Singapore PHOON HUAT PTE. LTD. Full time

This dual-brand role will manage and elevate two distinct ecommerce experiences— **value-focused, high-volume grocery and baking**(RedMan), and **premium, curated French products**(Le Petit Depot). You’ll work at the intersection of technology, marketing, and operations to deliver best-in-class online experiences that drive revenue, conversion, and customer satisfaction.

**Key Responsibilities**:
**Strategy & Growth**
- Develop and execute ecommerce strategies tailored to each brand’s unique customer profile and positioning
- Align digital growth initiatives with overall commercial goals and marketing calendars

**Platform Management**
- Oversee and continuously optimize the UX/UI, mobile responsiveness, load speed, and checkout journeys across both platforms
- Manage catalogues, pricing, inventory tagging, and promotional content updates in partnership with merchandising and creative teams
- Work closely with IT and 3rd-party developers to troubleshoot, enhance, and scale platform capabilities (Shopify, WooCommerce, or custom platforms)

**Performance & Optimization**
- Monitor ecommerce KPIs (traffic, conversion, AOV, cart abandonment, etc.) via tools such as Google Analytics, Meta Pixel, and Hotjar
- Lead A/B testing, UX experiments, and site enhancements to improve conversion rates and reduce bounce
- Own SEO optimization efforts and collaborate on paid media conversion tracking

**Cross-Functional Collaboration**
- Partner with brand, marketing, logistics, and customer service teams to ensure smooth end-to-end ecommerce operations
- Support the launch of new categories, seasonal campaigns, and loyalty program integration
- Liaise with product and supply chain teams to ensure accuracy in stock levels and fulfillment readiness

**Requirements**:

- Bachelor’s degree in marketing, eCommerce, Business, or related field
- 3-5 years of proven experience managing DTC ecommerce platforms, preferably in **FMCG, grocery, or specialty retail**:

- Strong working knowledge of ecommerce CMSs (preferably Shopify & Wordpress)
- Comfortable working across two distinct brand identities and customer profiles
- Hands-on experience with tools like Google Analytics, Google Tag Manager, Klaviyo, and Facebook Business Manager
- Deep understanding of customer journeys, UX/UI principles, SEO, and onsite conversion techniques
- Excellent project management skills; able to prioritise and execute in a fast-paced, multi-brand environment
- Preferred: Experience with integrations involving warehouse, ERP, and payment systems in Singapore

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