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Performance Marketing Strategist

2 weeks ago

Singapore SEVEN ELEMENTS PTE. LTD. Full time

We are in search of an experienced performance marketing strategist to aid in the strategic planning, execution, and enhancement of our online marketing endeavours.

**Responsibilities**:

- Analyze and report on the performance of digital marketing efforts using various analytics tools.
- Manage and maintain the organization's website and digital assets, ensuring up-to-date and engaging content.
- Evaluate customer experience across multiple channels and touchpoints using strong analytical skills.
- Identify and leverage trends and insights to optimize spending and performance.
- Research market trends, brand awareness, and competition.
- Produce engaging content for social media platforms to enhance brand awareness and audience engagement.
- Devise effective marketing campaigns for brand awareness and lead generation.
- Provide analytics, insights, and improvement strategies for all digital channels and market trends.
- Explore innovative approaches to reach the target audience.
- Create and oversee paid media campaigns, including budget allocation and ongoing optimization.
- Stay updated with industry trends, algorithm changes, and new advertising platforms.
- Generate regular reports on campaign performance and recommend data-driven improvements.
- Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
- Effectively manage projects, resources, and budgets, adhering to tight deadlines.
- Perform any other assigned ad-hoc duties by the Management Team.

**Requirements**:

- Bachelor's Degree in Digital Marketing, Business, E-commerce, or related field.
- Minimum 3 years of relevant experience in digital and social media marketing.
- Proven track record in digital marketing, preferably in lifestyle or similar industry.
- Strong analytical skills with the ability to derive actionable insights from data.
- Proficient in social media ad campaign setup, optimization, and budget management.
- Up to date with the latest trends and best practices in online marketing.
- Proficiency in creative content writing.
- Excellent communication and interpersonal skills.
- Ability to multitask and thrive in a fast-paced environment.