Marketing Content Manager

1 week ago

Singapore Network Guard Full time

Are you ready to do your best work, surrounded by people committed to building a private, secure, and limitless internet? Then this is the place for you.

**As a Content Manager focused on product marketing, you will**:

- Build and manage a team of in-house content strategists, remote writers, and/or freelance contributors and hold them accountable for delivery, quality, and performance
- Keep abreast of the latest developments both inside and outside the company— whether they're coming feature launches, industry happenings, or competitor updates—and respond appropriately with new or improved content
- Present written content about technically complex topics in a way that's clear, compelling, and accessible for average consumers
- Provide thorough briefs and work tickets for copywriters and freelancers
- Work across teams (PR, SEO, advertising, bloggers, product managers, affiliates) to source, manage, and deliver world-class content and optimizations
- Use your unique vantage point to understand the entire picture and plan effectively

**Your success metrics include**:

- Sales and web traffic generated by your content
- Conversion rates of your landing pages, EDM, and other sales copy
- Customer retention and reclamation rates
- Quality and speed of project delivery
- Number and quality of the content producers you are able to recruit and retain

**Ideal skills and experience**:

- Proven work experience as a manager of marketing writers
- Experience implementing large-scale content projects
- An ability to recognize and onboard talent at all experience levels
- Knowledge of web traffic metrics with experience improving website conversion rates
- Familiarity with on-page SEO (writing for search) and keyword research tools
- Excellent writing skills in English
- Good organizational and time-management skills
- Firm grasp of business value: Given 50 possible topics/assignments, be able to prioritize the ones that will have the largest impact
- Confident presentation skills
- Incredible people skills, at ease persuading stakeholders and mentoring junior staff
- Intermediate knowledge of Google Analytics
- Basic technical knowledge of HTML and web publishing
- A willingness to embrace change and to adapt strategies on the fly
- Ability to give constructive feedback and help other writers craft industry-leading copy
- Adaptability in writing style, able to effectively target a wide range of audiences
- Vision to outline/conceptualize an entire piece, including text, images, videos, and any other additional multimedia material

**Optional skills and experience**:

- Interest in internet security, privacy, and tech (general)
- Hands-on expertise with WordPress, Contentful, or another CMS
- UX copywriting skills and/or experience with usability testing
- Some understanding of technical SEO techniques
- Agile project management

**Note: Please do not include any salary or compensation information on your resume**:

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