Content Marketing Manager

1 week ago

Singapore GIVENERGY PTE. LTD. Full time

**Join Our Team as Marketing Content Manager**

Are you a creative and strategic content marketing professional with a passion for crafting compelling narratives? We are looking for a **Marketing Content Manager **to join our team and lead the development and execution of our content strategy. Based in Singapore, you will play a key role in shaping the company’s brand voice, producing engaging content, and driving meaningful engagement across digital platforms.

As the **Marketing Content Manager **, you will be responsible for creating high-quality content, developing multi-channel campaigns, and ensuring that all content is aligned with our business objectives. This is a fantastic opportunity to be at the heart of our content marketing efforts in a fast-paced, innovative environment.

**About Us**

GivEnergy is a globally established, leading energy storage manufacturer of electronic equipment designed to manage energy use and production. We specialise in our range of inverters and battery systems which allow our users to store their renewable/cheap-rate energy, ease pressure on the grid and save some serious money. Sound good? Then join us in empowering energy freedom for all

**Key Accountabilities**

Content Strategy Development & Execution:

- Develop and execute a comprehensive content marketing strategy that aligns with the company’s overall business and marketing goals.
- Identify key content themes, topics, and formats that will resonate with our target audience and drive engagement.
- Plan and manage the editorial calendar to ensure a consistent flow of content across channels.

Content Creation & Optimization:

- Ensure all content is optimized for SEO and designed to enhance search rankings and organic traffic.
- Create and adapt content for different stages of the customer journey, from awareness to conversion.

Content Distribution & Promotion:

- Collaborate with the sales team to develop sales enablement content that supports lead generation and conversion.

Performance Tracking & Reporting:

- Monitor and analyze the performance of content initiatives using relevant metrics (e.g., traffic, engagement, lead generation).
- Provide regular reports on content performance and insights for continuous improvement.
- Use data to optimize content creation and distribution strategies to ensure maximum impact.

Collaboration & Stakeholder Management:

- Collaborate with the product, design, and sales teams to gather insights and ensure content supports product launches, promotions, and business priorities.
- Work closely with the global marketing team to ensure brand consistency and alignment across all content.

**What We're Looking For**
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Relevant certifications (e.g., Google Ads, Facebook Blueprint, HubSpot, etc.) are a plus.
- 3-5 years of experience in content marketing or a related field, with a proven track record of creating high-impact content across multiple platforms.
- Experience in B2B, B2C and B2B2C content marketing preferred.
- Solid understanding of SEO best practices and how to optimize content for search engines.
- Familiarity with content management systems (CMS) and analytics tools (e.g., Google Analytics, SEMrush).

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