Performance Marketing Executive/manager

2 weeks ago

Singapore BIPO Service Shanghai Limited Full time

**JOB DESCRIPTION**

**Role**:Performance Marketing Executive / Manager

**Reports to**: Marketing Manager, Asia Pacific

**Location**: Singapore

The **Performance Marketing Executive** will support the execution of the region’s marketing

activities, to drive performance and digital market share across our digital and social media platforms.

**Responsibilities**
- Supports the team to develop the overall digital marketing and content strategy
- Supports the implementation of digital marketing activities across a broad range of digital

marketing channels (SEO, SEM, social media, EDMs, Mobile, Display)
- Supports the creation of engaging digital content for publishing onto various digital platforms,

including concept, production, and sourcing vendors
- Supports the team with maintaining and updating content on the brand website, ensuring

relevant tracking tools are in place
- Manage digital advertising campaigns (SEM, Display, Social, etc)
- Manage SEO/SEM campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital

platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end

consumer journey to drive engagements and conversions
- Analyse digital marketing analytics reports and share insights with the team to develop

optimisation plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new

technologies, and share insights with the rest of the team
- Initiate and execute innovative demand and lead generation campaigns and EDMs
- Monitor traffic on all social media platforms - posting, scheduling, analysing, etc
- Edit photos, videos and graphics across multiple social media platforms as required

**Asia Pacific - Americas - Europe - Middle East & Africa
- Compile marketing analytics and statistics
- Assists with the creation and design of key visuals, marketing collateral and PowerPoint

presentations

**Technical Skills and Competencies**
- Diploma / Degree in Marketing, Communications or Business
- Fluent in English and Mandarin
- Excellent copywriting skills
- Social media savvy (LinkedIn, Facebook, Instagram)
- Familiar with Adobe Photoshop, Illustrator, WordPress, HTML
- Knowledge of Google Analytics, Google Adwords, Facebook Ad Manager ideal
- Understanding of SEO and SEM
- Hands-on knowledge of CRM platforms (Hubspot, Mailchimp, Hootsuite, etc)
- Ability to multi-task and work within tight timelines

**Useful links**

**About BIPO**

At BIPO, our passion for technology and innovation empowers businesses across the globe with

increased efficiency and convenience.

Our enterprise-ready **HR Management System** **(HRMS) **platform automates HR processes, simplifies

workflows, and delivers actionable insights to build the best Employee Experience. Complemented by

our **payroll outsourcing solutions** and **global PEO services, **we support businesses to manage

today’s global workforce.

We are better connected to support your payroll and people solutions needs through a global network

of 27+ offices, four R&D centres, and business partners across 100+ countries.***

**Our products & services**
- HR Management System (HRMS)
- Global Payroll and HR outsourcing
- Professional Employer Organisation (PEO)

**Asia Pacific - Americas - Europe - Middle East & Africa

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