Marcoms & Events Manager, Apac Partner Marketing
2 weeks ago
1. Develop and implement B2B marketing strategy to articulate TikTok's value proposition to our partners -- including media agencies, creative agencies and industry associations
2. Develop messaging, narratives and collaterals to engage partners and trade media in APAC
3. Work with global teams to localise educational programs and campaigns targeted at agency partners
4. Work closely with sales, PR, product and other cross-functional teams to drive agency engagement
5. Activate integrated marketing campaigns including training, events, PR, advertising, social media to engage industry partners
**6. Exec communications**: develop speeches & presentations for senior leaders
1. 5-8 years of experience in marketing, communications, or events
2. Strong understanding of the advertising industry and digital media landscape in APAC
3. Track record of working with and influencing sales & other cross-functional teams across geographies
4. Experience developing B2B marketing strategies and executing go-to-market plans
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