Global Demand Generation Intern

Company

EssilorLuxottica Asia Pacific Pte Ltd

Designation

Global Demand Generation Intern - Base of Pyramid Market

Date Listed

18 Sep 2024

Job Type

Entry Level / Junior Executive
- Intern/TS

Job Period

From Jan 2025, For At Least 6 Months

Profession

Marketing / Public Relations

Industry

Healthcare / Fitness / Sports

Location Name

Kallang Bahru, Singapore

Address

Kallang Bahru, Singapore

Map

Allowance / Remuneration

$1,500 monthly

Company Profile

**WHO WE ARE**

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 200,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

**Job Description**:
**JOB SCOPE AND MAIN RESPONSIBILITIES**:
Good vision is a basic human right. Seeing well improves everything in life. Yet uncorrected poor vision affects 1 in 3 people around the world. That’s at least 2.5 billion people.

90% of them live in base-of-the-pyramid (BoP) regions with no access to and no awareness of vision care.

They are not reaching their full potential when 80% of all vision problems can be solved by solutions that exist today.

As the global leader in vision care, EssilorLuxottica lives by our mission to help everyone around the world see more and be more.

Therefore it is our responsibility to help eliminate uncorrected poor vision in a generation. We are committed to doing so via dedicated teams such as the Sustainable Programming team which focuses creating rural optical points in BoP areas where there is no vision care and bringing affordable products to BoP consumers.

As an intern supporting the BoP Demand Generation team in the Sustainable Programming team, your job is to support the creation of awareness and engagement programs targeting these BoP consumers so that they will understand the importance of good vision and be motivated to visit the rural optical points we’ve created to get their eyes checked.

We are not necessarily looking for someone with BoP experience but rather someone with creative ideas and the ability to think out of the box to adapt mainstream marketing best practices for BoP audiences.

**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**:

- Support BoP Demand Generation & Marketing in developing and implementing campaigns / projects that will increase the awareness of good vision and enhance the brand perception of 2.5 NVG
- Collaborate with various functions within the global sustainable programming team as well as local country marketing teams on global and local projects
- Work with agencies and media partners as needed
- Monitor and report on appropriate platform / channel analytics and KPIs to track progress
- Keep abreast of latest developments in marketing, vision care and public health - identify, prioritize and leverage trends, technologies, platforms and methodologies to further the 2.5 NVG’s reach and engagement and achieve our marketing objectives

**KEY REQUIREMENTS**:

- Currently studying with **Marketing, Communication, Advertising, Multimedia, Business**:

- Analytical ability and passion, business oriented and used to work with Microsoft Excel
- Strong project management skills/ability to work on multiple topics concurrently under tight deadlines
- Reliable, autonomous, precise, good organization & communication skills
- Positive and proactive
- Deep interest to work on rural consumer marketing and brand management
- Creative and experimental ideator with ability to bring ideas to life and execute to fruition
- Strong communication skills Self-starter with problem-solving and resourceful mindset
- Collaborative attitude
- Skilled in MS Office tools (in particular Excel, Powerpoint etc) and familiarity with marketing technologies (Canva, SurveyMonkey)
- Familiar with social media landscape (Facebook, Instagram, TikTok, Twitter)

Application Instructions