Consumer Insight

Consumer Insight & Analytics Director, AP
- Lead the business to higher volume and profitability through rigourous strategies, market insights and advanced data analytics.
- Supports the Asia Pacific organization providing holistic insights into the business with high quality market, customer & consumer data, using internal & external sources.
- Develop media-buying strategies for related assets and keep refreshing the digital playbooks (social playbook etc.)
- Serves as competitive advantage for Goodyear and supports the marketing and sales organizations in supplying consumer insights to inform business decisions and enhance consumer experience by making Goodyear easy to buy, own and recommend.
- Lead the strategic direction of the Insights organization in supporting the development and attainment of the overall strategic plan and AOP by maximising profitable sales growth and volume with specific customers and developing strategics customer partnerships.
- Lead the team to enable the Consumer & Commercial BU make informed decisions and generate alignment across the organization, as well as support the development of core capabilities including Advanced Analytics, Industry Insights, and Geo-Analytics.
- Information management: identify, organize and combine internal & external data for a better understanding of market size, forecast, opportunities and customer-consumer behaviors. It also includes the definition of processes by which data is created, captured and stored.

Performance management: analytics, which combines skills in technology and analytic techniques with industry/consumer-customer specific information. The expected output is to help the APAC organization on WHERE and HOW to achieve profitable and sustainable growth in APAC countries with a marketback driven view.
- Lead the business to higher volume and profitability through rigourous strategies, market insights and advanced data analytics.
- Supports the Asia Pacific organization providing holistic insights into the business with high quality market, customer & consumer data, using internal & external sources.
- Develop media-buying strategies for related assets and keep refreshing the digital playbooks (social playbook etc.)
- Serves as competitive advantage for Goodyear and supports the marketing and sales organizations in supplying consumer insights to inform business decisions and enhance consumer experience by making Goodyear easy to buy, own and recommend.
- Lead the strategic direction of the Insights organization in supporting the development and attainment of the overall strategic plan and AOP by maximising profitable sales growth and volume with specific customers and developing strategics customer partnerships.
- Lead the team to enable the Consumer & Commercial BU make informed decisions and generate alignment across the organization, as well as support the development of core capabilities including Advanced Analytics, Industry Insights, and Geo-Analytics.
- Information management: identify, organize and combine internal & external data for a better understanding of market size, forecast, opportunities and customer-consumer behaviors. It also includes the definition of processes by which data is created, captured and stored.

Performance management: analytics, which combines skills in technology and analytic techniques with industry/consumer-customer specific information. The expected output is to help the APAC organization on WHERE and HOW to achieve profitable and sustainable growth in APAC countries with a marketback driven view.

30 %

SET VISION AND RESEARCH PLANNING for Consumer insigths, to influence business strategy and planning. Influence new product development, advertising development and shopper strategies. Act as a consultant resource for senior executives and line business leaders on market-back strategies. Drive Consumer understanding.

30 %

DEVELOP TOOLS AND STANDARDISE METHODOLOGIES: build capabilities to better understand consumers and markets.

Focus on advanced analytics, Syndicated and proprietary data.

Primary research: specifically generated to answer GY’s business question.

Ad-hoc studies to measure and understand drivers of KPIs.

30 %

INSIGHTS GENERATION AND EMBEDDING IN DAY TO DAY BUSINESS

MARKET AND CUSTOMER EXPERTS

Insights generation by using different information sources to achieve customer growth and business goals for the customers. Leverage consumer & shopper insights to directly influence the recommendations to grow distribution and product screen assortment of products.

10%

SETS OVERALL STRATEGIC FRAMEWORK, VISION, RESOURCES AND EXPECTATIONS for all areas of responsibility within the organization through dricing change & innovation and is charged with mentoring and developing the people in the Consumer Insights & Analytics organization.

Consumer Insight & Analytics Director, AP