Digital Marketing Specialist

2 weeks ago

Geylang, Singapore PropertyLimBrothers Full time

This role will be responsible for designing, implementing, and optimizing sales and marketing funnels in the real estate market.

**What will I be doing?**:
**1. Funnel Design and Strategy**:

- Develop and implement comprehensive sales and marketing funnel strategies tailored to the real estate market.
- Create detailed funnel blueprints for various client segments, including buyers, sellers, and investors.
- Collaborate with the marketing, sales, and property listing teams to ensure cohesive and effective funnel designs.

**2. Implementation and Management**:

- Utilize funnel-building tools and platforms (e.g., ClickFunnels, HubSpot) to construct and deploy funnels.
- Set up tracking and analytics to monitor funnel performance and client interactions.

**3. Data Analysis and Reporting**:

- Analyze funnel metrics and KPIs to identify bottlenecks and opportunities for improvement.
- Generate regular reports on funnel performance, providing insights and recommendations to stakeholders.
- Use data-driven insights to refine and enhance funnel effectiveness continually.

**4. Optimization and Conversion Rate Improvement**:

- Conduct thorough audits of existing funnels to identify areas for improvement.
- Implement best practices for conversion rate optimization (CRO) to increase lead generation and client conversion rates.
- Stay updated with industry trends and tools to ensure funnels are utilizing the latest techniques and technologies.

**5. Customer Journey Mapping**:

- Map out customer journeys to understand and improve user experience at each stage of the funnel.
- Develop personalized and targeted messaging for different stages of the funnel to enhance client engagement and trust.

**6. Content Collaboration and Development**:

- Work closely with marketing team to develop compelling content that supports funnel strategies.
- Coordinate with the sales team to ensure seamless handover of leads and alignment of sales processes with funnel stages.
- Create engaging property listings, market reports, and educational materials that attract and nurture potential clients.

**7. Collaboration and Communication**:

- Communicate funnel strategies, progress, and outcomes to senior management and other stakeholders.
- Provide training and support to the sales and marketing teams on funnel-related processes and tools.
- Foster strong relationships with internal teams to ensure alignment and effective implementation of funnel strategies.

**What is required of me?**:

- Good to have Bachelor’s degree in Marketing, Business, or a related field.
- Web Development and Computer Science graduates with experience in digital marketing are welcome.
- Proven experience in designing and optimizing sales and marketing funnels, preferably in the real estate industry.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in funnel-building tools
- Knowledge of conversion rate optimization techniques and best practices.
- Excellent project management and organizational skills.
- Familiarity with real estate market trends and client behaviors.

**What's in it for you**:

- 5-Day Work Week
- Up to 25 days of leave per year
- Loyalty bonus
- Performance bonus

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