Senior Analyst

**Company Description**

**About Publicis Media**

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

**About Publicis Media Precision**

Publicis Media Precision is a centralized team that exists to help our agency-embedded specialists in delivering holistic programmatic value to clients. Made up of a global network of product strategists, marketers, solutions consultants, activation specialists, operations, data scientists and more, we are the guardians of programmatic solutions dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency.

We strive to create the most innovative strategies across digital display, mobile, video and social media taking advantage of an arsenal of proprietary tools, technology partnerships and the weight of Publicis Groupe’s bargaining power to make the difference.

The Senior Analyst - embedded within the Publicis Media Precision APAC team - will further enhance Precision’s planning, optimization, and audience targeting capabilities.

In particular, the role will be responsible for understanding media and marketing analytics requirements and for defining solutions/ approaches to address these.

The role will also have responsibility for the development of reporting capabilities, both for clients and internally, with a focus to improve workflows, automation, and visualization to reduce effort and improve insight
- Work with internal stakeholders across Precision and Publicis Media to understand their digital marketing analytics & insights needs, translate these needs into analytical requirements and deliver actionable solutions
- Support thought leadership around digital media performance measurement & optimization, data strategy and targeting (1st, 2nd and 3rd party data) and media analytics capabilities
- Oversee delivery and quality of performance reporting across digital channels/ clients and provide impactful optimization recommendations
- Support development of client-facing presentations demonstrating the value of digital media buying within the path to conversion
- Define and develop actionable visualizations and dashboards for internal and external clients
- Extract, transform and model data across various data sources (such as ad servers, digital buying platforms, data management platforms) to help inform programmatic strategy and tactics
- Identify audience targeting opportunities using a mix of adtech and martech tools
- Identify and drive initiatives to help improve internal workflows and processes

**Qualifications**
- 3-4 years of relevant experience using analytical methodologies to solve business, marketing and media challenges
- Degree in marketing, statistics or related quantitative field
- Working experience with visualization platforms such as Google Data Studio or Tableau
- Understanding of relational databases and high proficiency in using data querying tools (such as SQL, Presto, BigQuery)
- Experience with Data Analytics software such as KNIME or Alteryx would be advantageous
- Understanding of digital media channels (such as programmatic, search, social)
- Experience in using adtech & martech solutions such as demand side platforms (DSPs) or data management platforms (DMPs) is highly desirable
- Working knowledge in a statistical programming language (such as R or Python)
- Comfortable and curious in a strongly hypothesis led environment