Marketing Assistant Manager

**Marketing Management**:

- Conduct market research and analysis to provide insights and inputs on marketing objectives and KPIs.
- Overseeing the planning and production of marketing and promotional materials.
- Planning, promoting, and executing community events and local marketing initiatives.
- Researching and implementing new local marketing methods and following up on trends.
- Research marketing initiatives of the company’s competitors and identify areas to improve.
- **Brand Partnership**
- Identify and establish strategic partnerships with brands and stores that align with the brand's values, target audience, and marketing objectives.
- Negotiate partnership agreements, sponsorships, and collaborations with brands, outlining mutual benefits, expectations, and deliverables for both parties.
- Develop integrated marketing campaigns leveraging brand partnerships to enhance brand awareness, drive engagement, and reach new audiences.
- Collaborate with partners and their marketing teams to create co-branded marketing materials, including digital content, social media assets, and promotional merchandise.
- **Business to Business Marketing**
- Develop and implement B2B marketing strategies to target businesses, enterprises, and corporate clients, driving lead generation, customer acquisition, and revenue growth.
- Establish long-lasting partnerships and ensure that the partnership offers mutual benefits and aligns with the interests and objectives of both parties.
- **Events Management**
- Plan and execute marketing events, including product launches and pop-up stores to enhance brand visibility and generate leads.
- Coordinate all aspects of event logistics, including venue selection, vendor management, budgeting, scheduling, and on-site coordination.
- **Team management**
- Work closely with the marketing team to develop impactful marketing assets, including copywriting, visual content, and multimedia materials.
- Coordinate the execution of marketing activities across multiple channels, ensuring consistent messaging and brand identity.
- Assist with managing a team of marketing professionals, providing guidance, coaching, and support to drive performance and foster a collaborative work environment.
- **Reporting and Monitoring**
- Evaluate the effectiveness of marketing efforts through the thorough analysis of key metrics, such as conversion rates, engagement levels, and customer acquisition costs.
- Monitor campaign performance in real-time, making adjustments and optimizations as needed to maximize effectiveness and ROI.
- Provide regular reports and presentations to senior management, highlighting campaign results, insights, and recommendations for improvement.
- **Other Ad-hoc Duties**:

- Be part of the rotation to pick and pack customers’ orders on a weekly basis.
- Assist in stock takes.
- Liaise with delivery partners for any delivery and collection matters.
- Assist in the set-up of event pop-ups.
- Participate and promote our products during events.
- Assist in the planning and execution of photoshoots and media events.
- **Cross-Functional Collaboration**:

- Assisting the Marketing Director with the scheduling and organizing of events and marketing efforts.
- Collaborate with cross-functional teams, including merchandising and product development to align marketing efforts with overall business objectives.
- Collaborate with the overseas team to standardise marketing strategies.
- Building relationships with potential suppliers, event organizers and the media.
- **Undertake any other ad-hoc tasks as required
**REQUIREMENTS**
- Bachelor’s degree in marketing or related field.
- 3 - 4 years of working experience in the local fashion retail industry and/or in an Assistant Manager marketing role.
- Technical Skillset: Canva, Capcut, Adobe Illustrator and Photoshop.
- Exceptional communication and interpersonal skills.
- Detail-oriented, leadership skills and good time management skill.
- Experience in building and leading a team.