Marketing Intern

5 days ago

Singapore Holiday Inn Full time

The Marketing Intern is responsible to support the integrated marketing portfolio for the cluster of hotels comprising online (social media) and offline marketing (PR, Partnerships, Collaterals, Integrated campaigns).

At Holiday Inn Singapore Little India & Holiday Inn Express Singapore Clarke Quay,** **we want our guests to feel special, cosmopolitan and In the Know which means we need you to:

- Be charming by being approachable, having confidence and showing respect.
- Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done.
- Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.

**Your Day to Day includes-**

Social Media Marketing
- Support the development and ideation of the hotel and signature restaurant's monthly social media content (Facebook, Instagram) in accordance with approved social content strategy.
- Support the creative production for the hotel and signature restaurant's monthly social content through photography and/or videography.
- Support the development and implementation of KOL outreach initiatives to drive awareness and conversion (online and offline) among key source markets.

Promotions & Partnerships
- Support the development and conceptualization of win-win partnerships that drive strong value proposition.
- Support creative production for online (e.g. social media, EDM) and offline content (e.g. POSMs, guest-facing collaterals), including but not limited to conceptualization, photography & videography production and copywriting.
- Support ongoing hygiene maintenance of brand websites to ensure information is accurate, relevant and exciting for the intended audience.
- Interface with internal stakeholders to support the successful execution of promotions and partnership initiatives.

PR
- Support the coordination of media activities (e.g. media release, media drops, media hosting) that drive creative news-making opportunities.
- Support the tracking and consolidation of monthly press clippings for reporting and internal review.

**ACCOUNTABILITY**

Reports to the Marketing & PR Manager and Digital Marketing Manager. Interacts with guests and individuals outside the hotels including, but not limited to, current and potential clients, owning company representatives, suppliers, competitors and other members of the local community.

**QUALIFICATIONS AND REQUIREMENTS**

Internship experience of corporate marketing across both offline and online platforms is preferred. Bachelor’s degree in marketing is preferred.
- Demonstrated understanding of copy and creative assets development
- Basic understanding of CMS usage; demonstrated experience of utilization of such CMS is preferred.
- Basic understanding of social channels functionalities
- Strong linguist with effective English and Chinese literacy.
- Problem solver at heart with a can-do attitude, who is able to navigate through ambiguity.

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