Vice President, Marketing Specialist, Consumer Banking Group

**Business Function**:
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
**Job Purpose**:
The role is responsible for developing Go-to-Market campaigns for CBG Regional Marketing and to establish a leadership position through product positioning strategy. These responsibilities will be achieved through an understanding of key business drivers, market research and consumer insights. This role requires thought-leadership and good understanding of the financial/banking landscape of regional and in-country teams to foster collaboration across key internal stakeholders and external partners.

**Responsibilities**:

- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans including product launches and campaigns. Define target markets, customer segments and collaborate with other/regional stakeholders to align on product strategy and messaging.
- Market and Customer Analysis: Understand customer needs, market trends, and competitive landscape. Analyse market data to identify opportunities and threats. Provide insights and recommendations based on research findings to inform product marketing strategies.
- Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates our products in the market. Create value propositions and key messages for target audiences. Ensure consistency of messaging across all marketing and communication channels.
- Campaign management: Plan and execute campaigns to drive product awareness and customer acquisition. Measure and analyse campaign performance, making data-driven decisions to optimize results.
- Performance Measurement: Define and track key performance indicators (KPIs) to measure the success of product marketing efforts. Provide regular reports and insights to senior management. Continuously optimize marketing strategies based on performance data and market feedback
- Work primarily with key stakeholders in Products, Segments, BA, Data, Digital and Marketing within the Consumer Banking Group (CBG) to develop and implement effective marketing strategies that will drive effective customer acquisitions, transactions and engagement for Retail and Treasures banking

**Requirements**:

- Bachelor Degree with 10 years in a marketing or communications role, with experience from the financial industry and related sectors
- Strong understanding of wealth management and retail banking products, key business drivers, key consumer insights as well as excellent written and marketing communication skills
- A strategic mindset, with clear understanding of the creative development process from concept to execution
- Demonstrated experience developing and executing insight-driven integrated marketing campaigns that drove quantitative results at local and/or global levels
- Strong project management and problem-solving skills with the ability to independently lead and manage complex projects with multiple work streams and cross-functional stakeholders
- Stakeholder management and influencing skills - able to build strong relationships with internal and external stakeholders, guide and influence regional and in-country teams
- Ability to think out of the box for creative solutions
- Excellent writing and communication skills with the ability to influence outcomes
- Effective self-starter and collaborator who flourishes in a fast-paced, diverse and results-driven environment
- Resourceful, assertive, dynamic and detail oriented