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As the Campaign Performance Analyst, you will be part of the WSJ Barron’s Group’s award-winning custom content team, The Trust. Based in the Singapore office, you will be responsible for executing custom content campaigns by tracking delivery, creating insightful performance reports, and optimizing campaign performance for our international clients and across global markets.
This is a client-facing role where collaboration with Sales and other strategic teams is crucial. You will contribute to audience profiling and identifying first-party (1P) data insights to ensure that we deliver data-driven stories that resonate with our audience. We are an information business, so a strategic mindset, knowledge of ad tech tools, and the ability to drive renewals are essential.
You will also be responsible for identifying the best-performing creative solutions and collaborating with the Creative Operations team to develop new, innovative content strategies. This role involves frequent communication with both internal teams and external clients, and market knowledge across multiple sectors. You should be adaptable, thrive in a fast-paced environment, and be committed to client satisfaction. Strong time-management skills and the ability to multitask are essential.
**You Have**:
- Minimum of 2- 4 years of experience in online advertising, campaign analysis, or performance marketing.
- Strong ability to manage multiple tasks efficiently in a fast-paced environment, especially under tight deadlines.
- Proficiency with analytics and ad-serving tools such as Google Analytics, Google Ad Manager, Adobe Analytics, Pressboard, IAS; experience with social media and video/audio platform metrics is a plus.
- Excellent organizational, time management, and communication skills.
- Self-starter who can take initiative and lead projects with mínimal supervision.
- Bachelor’s degree preferred.
**APAC Benefits**
- Comprehensive Insurance & Retirement plans
- Paid Time Off and Leaves
- Education Benefits
- Family Care Benefits
- Career Growth Programs
- Access to Dow Jones Products
- Employee Referral Program
- Employee Well-being Support & Fitness Programs
Business Area: Dow Jones - Media Sales
Job Category: Media
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 43695
