Regional Public Relation Intern

Company

EssilorLuxottica Asia Pacific Pte Ltd

Designation

Regional Public Relation Intern - SEA Korea

Date Listed

18 Sep 2024

Job Type

Entry Level / Junior Executive
- Intern/TS

Job Period

From Oct 2024, For At Least 6 Months

Profession

Marketing / Public Relations

Industry

Wholesale Trade

Location Name

Temasek Avenue, Millenia Tower, Singapore

Address

1 Temasek Ave, Singapore 039192

Map

Allowance / Remuneration

$1,500 monthly

Company Profile

**WHO WE ARE**

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 200,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

**Job Description**:
**JOB SCOPE AND MAIN RESPONSIBILITIES**:
This is an exciting and rewarding opportunity to learn and work for a global leader driving the transformation of the eyecare and eyewear industry. You will be working closely with the Regional PR manager to drive public relations and consumer brand initiatives to support the growth of EssilorLuxottica’s house and license brand portfolio for Southeast Asia and Korea, including Singapore, Thailand, Malaysia.

Flex your creativity and communication skills by working on PR and influencer marketing initiatives with internationally renowned eyewear and eyecare brands include Ray-Ban, Oakley, Oliver Peoples, Vogue Eyewear, Prada, Burberry and many more.

You will receive training across PR, influencer marketing and campaign development in the span of your internship, while learning from experts in trade and brand marketing across fashion, luxury and eyecare verticals.

**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**:

- Support in integrated PR campaign planning to bring creative and impactful ideas that are customized for each brand and market.
- Media and Influencer Marketing - Liaise with media in Singapore and engage influencers for both organic and paid partnerships with the support of agencies. Maintain and update media lists and influencer communities for brands and markets.
- Content development and Copywriting - Edit and occasionally draft a range of content such as press releases, social media copy, media invitations etc.
- Events management - Support to brainstorm and organize events in conjunction with product/brand/collection launches. Provide media outreach support and coordinate logistics with external vendors and agencies.
- Monitoring and reporting - Media monitoring and analysis of competitor, industry, and cultural news for internal sharing. Review and compile monthly reports from agencies.
- Coordinate with internal and external stakeholders based in Singapore and overseas to facilitate the review and approval of projects and initiatives.
- Ad-hoc administrative support - Budget and expense tracking, managing samples inventory, shipping of products etc.

**KEY REQUIREMENTS**:

- Tertiary or Graduate student pursuing a degree in any of the following fields: Communications, Business, Public Relations, Digital Media, Media Studies, Journalism, Social Science, or other relevant courses. Graduating Diploma students may also be considered depending on experience.
- Has keen interest in the fashion/luxury/lifestyle industry, stays updated on fashion media and trends
- Excellent written and verbal communication skills in English for business communication purposes.
- Strong organizational skills and attention to detail with the ability to prioritize multiple projects in a fast-moving and changing environment.
- Possesses a global mindset and culturally sensitive to be able to communicate and collaborate with teams across markets.
- Self-starter with strong problem-solving skills and proactive in anticipating challenges
- Familiar with and active on social media (Instagram, Facebook, TikTok, X etc.), always looking out for trends and is up-to-date with key influencers and content creators in the market.
- Experience working or interning in PR/marketing/media and journalism is a bonus
- Be able to commit to a 6-month internship and work full-time, ideally able to commence in Nov 2024 or Jan 2025 the latest.

Should you be interested, kindly submit your resume and indicating your available period for full time internship in your resume.

Application Inst