Avp/vp of Marketing Strategy and Operations

**AVP/VP of Marketing Strategy and Operations** **-** **(**25000023**)**

**About the Role**: The AVP/VP of Marketing Strategy and Operations will play a pivotal role in helping to shape and execute the marketing strategy for OCBC’s retail banking division. This position requires a holistic thinker with a strong background in marketing and advertising, ideally within the financial services sector.

**Key Responsibilities**:
**Marketing Strategy and Planning**:

- Develop and implement cohesive marketing strategies for special projects, collaborating with cross-functional teams to ensure campaign execution aligns with strategic goals and deliver on business objectives.
- Guide specialist marketing functions and enhance understanding of marketplace dynamics throughout the organisation, while supporting the planning of integrated, consumer-centric marketing plans with robust testing and measurement frameworks.
- Act as a strategic partner for marketing colleagues and collaborate with media agencies and data analytics to track campaign performance, ROI, and their impact on the business and brand health.
- Use data-driven insights and trends to continuously evaluate and refine marketing strategies, sharing best practices with the wider team and enhancing understanding of the industry, consumer needs and barriers.
- Collaborate with the Marketing Head to set and track marketing budgets, reporting regularly on overall performance.
- Work with market research agency to understand customer needs, preferences, and behaviours and analyse and interpret marketing performance and customer behaviour data to inform strategies.

**Product Marketing**:

- Lead marketing initiatives for financial products and services, conducting competitive analysis and market segmentation to identify opportunities for enhancement, differentiation, and improved user experience through content and communications.
- Track and analyse performance of product-related activities in relation to marketing initiatives to measure effectiveness and inform future strategies.

**Growth Marketing**:

- Identify and execute growth marketing strategies to acquire new customers and deepen existing relationships.
- Utilise customer insights and data analytics to inform growth initiatives and optimise marketing performance.

**Brand Marketing**:

- Strengthen OCBC’s retail banking division’s brand positioning with though-leadership and campaign initiatives.
- Oversee retail banking’s division brand campaigns and initiatives to enhance brand equity, trust, and customer loyalty.

**Campaign Management**:

- Plan, execute, and monitor integrated marketing campaigns across channels, while analysing performance and ROI to provide actionable insights for continuous improvement
- Foster innovation by exploring new channels and audience-centric tactics.
- Manage the marketing budget by tracking expenditures to ensure cost-effectiveness and alignment with financial goals.

**Operational Excellence**:

- Streamline marketing operations to improve efficiency and effectiveness in campaign execution.
- Establish and refine marketing best practices and processes, including the development of standard operating procedures.
- Collaborate with MarTech team in implementing and managing marketing technologies that support marketing activities.
- Oversee the marketing budget to ensure cost-effectiveness and proper resource allocation, and ensure compliance with legal, regulatory, and ethical standards.

**Qualifications**

**Key Requirements**:

- Bachelor’s degree in Marketing, Business Administration, Finance, Economics, or a related field;
- Minimum of 8 years of experience in marketing, preferably within a financial services organisation or an advertising agency in a strategy/planning role.
- Strong understanding of marketing principles, strategic planning, brand management, customer behaviour and market trends in financial services.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Solution-oriented mindset and strong project management skills with the ability to manage multiple priorities and meet deadlines.
- Exceptional stakeholder management and interpersonal skills to effectively engage, inspire and collaborate with cross-functional teams.
- Proficiency in marketing tools and software, including CRM systems, analytics platforms, and content management systems.
- Comfortable working in a regional context, with an understanding of cultural nuances, business practices, and market dynamics across countries in Asia.
- Thrive in a dynamic environment and comfortable with ambiguity.

**Why Join Us?**_ At OCBC Bank, we value innovation, collaboration, and professional growth. As an Assistant Vice President of Marketing Strategy and Operations, you will have the opportunity to make a significant impact on our marketing efforts and cont