Assistant Manager, Marketing

6 days ago

Singapore PERFORMANCE MOTORS LIMITED Full time

Performance Motors Limited (PML), a Sime Darby Motors Company, endeavours to be the undisputed leader in the automobile industry. As the dealer of BMW cars and motorcycles in Singapore since 1979, Performance Motors has been synonymous with performance and sheer driving pleasure.

As the Project Manager of Motorrad, BMW M and GKL segments, this person must be able to lead with resolute and yet maintain enough flexibility to be opened to new challenges and tasks and have a clear understanding marketing projects and events.

**Job Description:
- Requires executing existing marketing plans according to business requirements
- Oversees all marketing communications efforts for new cars and bikes including ongoing tactical communications (e.g. advertisements, targeting), ongoing operational communications (e.g. localised brochures, flyers, spec cards for all models, promotional flyers, SCs selling kits),
- Launch communications (e.g. launch campaigns and materials, SCs’ sales kits), maintain PML and Motorrad digital presence and CRM-related communications (e.g. EDMs, newsletters
- In line with the communication efforts, evaluate and plan media channels to ensure maximum reach and mínimal cost for all campaigns.
- All events conceptualisation, planning, budgeting and execution for new car launches (launch of new models or facelifted models), BMW Motorrad new bike launches and community events, tactical events, where applicable (Singapore Motor show, roadshows & car expo events), partnership events and showroom activities & events.
- Management of the GKL & M showroom spaces and new car deliveries with BMW Retail. Next. This includes ensuring the processes, customers’ experience for the Performance Lounge (L3) as well as the showroom area (L2) and delivery bays (L2) are prepped and adhere to the Retail. Next guidelines at all times.Lead for all Motorrad, M and luxury segment engagement events.

**Requirements**:

- Minimum a degree in Marketing/Business Administration or equivalent
- Proven experience in marketing field, preferably in luxury sectorWilling to commit for 6-months Contract for maternity cover

Sime Darby, ranked No. 25 in the Fortune Southeast Asia 500 list, is the parent company of Sime Darby Motors, a leading automotive player in the Asia-Pacific region. With a presence in nine markets—Malaysia, Australia, China, Hong Kong, Macau, New Zealand, Singapore, Thailand, and Taiwan—Sime Darby Motors is invested across the entire automotive value chain, from assembly, importation, distribution, and retail, to after-sales services and rental. With over 13,900 employees across these markets, we are committed to delivering excellence in every aspect of our business

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