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Performance Marketing Manager

2 weeks ago

NorthEast Singapore Kaliber Asia Full time

**WHO ARE WE?**

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short
- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact:

- Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
- Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
- First agency in the world to not charge management fees on “blackbox” campaigns
- Piloting a 4-Day Work Week in 2025.

**ABOUT THE ROLE**

At Kaliber, we’re not just about delivering results; we’re about creating lasting partnerships. As a Performance Marketing Manager, you’ll not only lead the charge in optimizing performance marketing channels but also play a pivotal role in ensuring an exceptional client experience. From maximizing account performance and budget utilization to crafting growth strategies that leave a mark, you’ll lead the charge in developing, maintaining, and optimizing performance marketing channels.

We’re looking for a strategic thinker with a knack for leadership, top-tier project management skills, and a deep understanding of digital marketing (both paid and non-paid). If you’re a data-driven innovator who loves making things happen, let’s create impact together

**WHAT YOU WILL BE DOING**
- Management and Growth (30%)_
- Monitor performance dashboards and proactively manage performance, budget pacing, and campaign opportunities for all accounts.
- Measure and report channel and campaign performance against goals to stakeholders.
- Develop media plans and performance marketing strategies, providing tactical recommendations and optimizations.
- Execute campaigns hands-on when necessary and maintain knowledge of company services and digital marketing solutions for effective client communication.
- Client Servicing (30%)_
- Prepare and deliver impactful presentations to align client and company goals.
- Conduct Discovery Workshops quarterly, maintaining a thorough understanding of clients’ businesses and advertising objectives.
- Manage all client communications, resolve issues, and ensure compliance with deliverables.
- Facilitate two-way communication between clients and internal teams, ensuring proper representation and alignment of expectations.
- Project Management (20%)_
- Lead and brief marketing and creative projects, communicating updates to internal and external stakeholders.
- Monitor and ensure quality of deliverables, manage team workload and priorities, and prevent over-servicing.
- Team Management and Development (20%)_
- Provide guidance and motivation to enhance team performance.
- Coordinate and request training to address team capacity, capabilities, and skill gaps.
- Flag issues to management and contribute to resolving team challenges.

**Requirements**:
**WHAT YOU WILL BRING**

The minimum qualifications for this role include:

- At least 3 years of experience in client servicing and team lead capacity working in a Digital Marketing Agency
- At least 1 year of managing multiple marketing projects
- Bachelor’s degree in marketing or equivalent experience
- Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum

Preferred qualifications for this role include:

- Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
- Proven experience with Project Management software (bonus points if you’re a ClickUp pro)
- Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
- Ready to bring your A-game and collaborate with stakeholders from across the board

Traits that make you a great fit for Kaliber
- Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
- Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
- Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action.
- Curious about the Bigger Picture: You strive to understand what drives performance and business success.
- Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high

**Benefits**
- Flexible working hours and arrangement
- Work from home, office, or anywhere in the world
- Generous paid time off—including s