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Marketing Lead

2 weeks ago

Singapore Digify Full time

As Marketing Lead, you’ll lead a team to market B2B SaaS Software products to a global audience. He/she should have experience in developing cohesive marketing strategies spanning product marketing, lead generation, content marketing, and social media management.
**WHAT YOU’LL BE DOING**:

- Craft and refine a global marketing strategy for Digify
- Effectively lead a team of marketers to execute the global marketing strategy
- Ensure that marketing goals and objectives are established, monitored, and reported on a regular basis
- Develop strong expertise in Digify's product, customers, competition and market segments.
- Develop product positioning, value proposition, and messaging that differentiates our product to our key target audiences.
- Identify opportunities to reach new market segments and expand market share
- Drive our acquisition funnels and monitor relevant metrics. Recognise trends, troubleshoot issues and proactively identify opportunities to accelerate growth.
- Assist in determining the correct pricing strategy/model for our product.
- Review partnership strategies to address our markets.
- Prepare and manage monthly, quarterly, and annual Marketing budgets
- Use data and reports to make evidence-based decisions.

**Requirements**:

- Deep knowledge of product marketing, lead generation, content marketing and social media strategies.
- Proven leadership skills and experience in managing a small marketing team, preferably in a SaaS product company.
- Experience in marketing a B2B software product globally using digital strategies.
- Experience in helping to improve product-market fit to accelerate company growth.
- Has previously owned a lead commit, and holds a clear track record of lead growth
- Excellent communication and organizational skills.
- Demonstrated ability as a product or technology advocate.
- Ability to understand and articulate technical concepts concisely
- Ability to transform knowledge and experience into insight and strategy.

Learn more about Digify by visiting our website.