Freelance Social Media Management

1 week ago


Singapore FINE TODAY SINGAPORE PTE. LTD. Full time

Fine Today is a Personal Care company that manages multiple top Japanese hair and skin care brands in Singapore including Senka, Tsubaki, Fino and Ma Cherie. We are looking for a Social Media Officer to develop and execute effective social media strategies to drive engagement and brand love. Fino currently has little social media presence hence the individual will have to kick start Fino’s social media channels including Instagram and Tik Tok. The goal of this role is to build Fino as a young, fun and lively brand, establish its’s brand presence and cultivate brand love amongst its target audience.

**Job Details**
- Freelanced, not fixed hours. Work on your free time
- 06 months contract (extendable)
- $600 Cash per month, no Benefits

**Responsibilities**
- Build young and fun brand personality and tonality through content created
- Identify social media trends and create digital marketing content to drive traffic and engagement
- Develop social media content and strategies to increase followers and maintain social media accounts (Instagram, Tik Tok)
- End to end ideation and execution of social media content - proposing monthly content calendar, content creation, caption copywriting, timeline management, posting of communications.
- Track and measure engagement, conversion rates
- Support and facilitate the development and implementation of marketing administrative duties
- Perform any other ad-hoc duties as required

**Requirements**:

- Keen eye for aesthetics, creative and daring to try out/set new trends, comfortable with being on camera is a plus
- Experience managing a brand’s social media page is a plus
- Able to work independently
- Commitment period of at least 6 months (option to extend another 6 months period)



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