Mass Strategic Programme Specialist

1 week ago

Singapore PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED Full time

This is a very exciting opportunity to work for Prudential Singapore and be part of a team to activate Mass segment go-to-market strategy. This role works closely with Segment leadership to drive strategic and tactical deployment of business development programs and go-to-market initiatives. We are on a journey to create meaningful customer lifecycle programs and partnerships which will help us drive acquisition, cross-sell, retention and deepen our engagement with our existing customers. It will bring alive our purpose of “To Help People Get the Most Out of Life”.

Segment Go-To-Market Implementation
- Provide support in strategic planning and go-to-market plans and activities deployment. Work closely with Segment Lead to identify business needs, co-develop actions and timelines, and align resources in support of go-to-market activities.
- Support market research where necessary to understand the needs of customers and to define the scope of new offerings. Analyse marketing research information to provide insights that contributes to the development of the segment value proposition.
- Reports planned versus actual segment performance and opportunities to monitor the effectiveness of marketing plans.
- Collaborate with Marketing, Distribution, Product, Actuarial, Customer Management and other resources as needed to support segment and distribution needs.

Customer Lifecycle Management
- Implement and optimise cross-channel lifecycle campaigns to grow new customer acquisition, increase share of wallet and retain existing customers
- Partner with Analytics to use data insights and advance propensity modelling to identify opportunities within the Mass segment
- With an understanding in segmentation and personalization, you will also partner with Distribution, Marketing and Product team to identify the customer journeys, content and messaging for customers to provide the best, most relevant experience every step of the way.
- Work with agencies to develop creative content to support the Mass segment campaigns.
- Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
- Implement, test and track the campaigns through our marketing automation platform, Salesforce Marketing Cloud
- Leverage campaign results to inform new programs and the evaluation of existing campaigns to drive optimisation

Pre-requisites, Skills & Competencies:

- 4 years of working experience with 3 years in Marketing
- Positive attitude
- Strong Analytical and quantitative skills
- Excellent verbal, written and presentation skills.
- Should be comfortable at project management and working within tight timelines.
- Ability to work effectively both independently and as part of a team.
- Ability to adapt quickly in an ever-changing environment
- Competent with the use of Microsoft, Power Point, Word and Excel, including the use of Pivot tables, reporting, charts.
- Experience in creative agencies working with clients in financial or insurance industry will be considered as well.

**Preferred Specialisation / Course of Study / Year of Study, if any**

Bachelors in Business Administration/Marketing/Mass Communications

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