Director of Marketing

**OUR EXPECTATIONS**

**Managing Marketing Activities**
- Be responsible for the planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning.
- Drive the positioning and activation of the restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop & implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests.
- Act as a Brand Champion with the hotel teams. Together with the General Manager, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience.
- Support sales team with the creation of marketing collateral and tactical promotions associated with the key market segments (E.g. Groups, Corporate, Suites)
- Champion the Social Media strategy and specific focus on online reputation management and guest engagement.
- Constantly monitoring and update competitive research analysis.
- Assist with all local promotional activities that support the needs of the hotel and restaurants/bars. This could include photo shoots, broadcasts, celebrity interviews, press visits and other specific events that require personal attention. Also, forge local partnerships and At Mondrian Singapore, we create a vibe that makes our guests want to live every moment more intensely.
- Review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.

**Digital and e-Distribution Strategy Execution**
- Executes appropriate on-strategy eCommerce priorities and tactics.
- Coordinates with the Director of Sales & Marketing to validate and track ecommerce goals for the hotels.
- Reviews hotel progress against established goals, provides reporting and analysis, and troubleshoots performance issues.
- Manages budgets for Digital Marketing and eCommerce activities.
- Follows and tracks progress on quarterly game plans for hotels by identifying key focus for the coming months.
- Collaborates closely with Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.

**OTAs and Meta Search Channel Optimization**
- Regularly audits content, images, and star ratings on OTAs, and execute the hotel OTA merchandising plan(s).
- Meta Search sites and works with partners to make appropriate corrections.

**Marketing and Communication Partnership**
- Assists in the development and execution of the hotels and destination marketing plan (e.g. retargeting campaign etc.)
- Identifies and obtain merchandising placements as appropriate.
- Creates additional modules/content/sites for domestic segment marketing efforts where needed (e.g. events).
- Assists with paid social media advertising campaigns, including setup, targeting and tracking.
- Develops offer and promotion content to aide selling through organic and paid social activities.

**e-Commerce Communication and Training**
- Trains and educates other team member on how to enhance the hotel eCommerce and digital marketing strategy.
- Participates in regularly schedule eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
- Delivers a monthly report for hotels Management Team. o Stay up-to-date on and communicate industry and competitive trends, with a focus on the online travel landscape.

**How do I deliver this?**
- Tell it like it is - Authentic, honest, you mean it, sincere, true.
- Have fun and make friends - fun, energetic, whimsical, upbeat, “wink", casual. I've got your back - Accountable, responsible, makes up for own promises, knows how to take ownership, follows - thru, dependable.
- Play to win - Original, cutting edge, new, "outside the box”; open to new possibilities, different.
- Right here, right now - Attentive, detail-oriented, always focused, always in the moment, precise, owns the guest.