Digital and E-commerce Marketing Executive

3 days ago

Singapore COTY OPERATIONS ASIA PACIFIC PTE. LTD. Full time

**ROLE AND DEPARTMENT**

The Regional Digital & Ecommerce Marketing Executive is responsible to drive the full funnel ecommerce performance across South East Asia and India by developing winning digital campaigns in close collaboration with Global Digital teams & local markets.

**RESPONSIBILITIES
**Digital Marketing for all e-commerce channels (Sephora, Lazada, Shopee, etc.)**
- **Content**: deliver toolkits to the markets for on time implementation, monitor & optimize content performance, work closely with the Ecommerce Content producer.
- **PR/IM/KOL/Livestream**: Develop yearly marketing plans for the Ecommerce key markets to support goals, seasonal launches, and promotions with a customer-first mindset. Monitor performance & provide insights for actionable decisions using global tools.
- **Social Media**: focus brands skincare (philosophy, etc.). Build owned media content plan for local execution, monitor & optimize performance in close collaboration with local markets & agencies, monthly business review.
- **Offsite digital media**: Prepare digital media guidelines for markets, co-build budgets, measure and optimize performance. Work closely with key stakeholders (media agencies, local marketing teams, global digital media team) to ensure successful digital campaign launches, media exposure, and follow-up actions. Track & follow the budget, including operations (PO, accruals, etc.).

**Omnichannel special focus (Sephora, Nykaa, Central Online, etc.)**
- Increase online share of voice & e-commerce share of business in collaboration with local market’s KAMs by ensuring:

- High score on content, availability, ratings & reviews and search. Develop regional toolkits & performance monitoring dashboard.
- Co-create regional initiatives with e-retailers.
- Plan digital marketing campaigns guidelines, including paid advertising offsite to improve visibility, drive traffic and increase sales.

**Special projects & others**
- Social commerce project management (TikTok shop, Line shopping, etc.)
- Identify latest digital opportunities by monitoring competitors initiatives, consumer trends, social communities, to make recommendations & inspire the teams with those possibilities.

**_ESSENTIAL: _**
- 2+ years working in digital marketing or e-commerce roles with a track record of success in driving awareness, traffic & revenue growth preferably in a multi-brand and matrixed environment.
- Excellent project management and communication skills, especially working with multiple stakeholders.
- Passionate with building audience through consumer centric relevant content, scaling brand & influencer engagement.
- Possesses cross-cultural awareness and high emotional intelligence.
- Natural curious, who likes to be hands-on to learn and develop.
- Strong interest in skincare, consumer goods and beauty products.
- Ability to work independently with limited input once objectives have been set.
- Experience in working in a fast-paced Ecommerceenvironment and being able to demonstrate flexibility when plans change.

**_DESIRABLE: _**
- Experience in content editing tools, Adobe creative suite, would be a plus.
- Experience in using Google Adwords, Facebook Ads Manager, Google Analytics, or any ECommerce tools is a plus.

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