SEO Specialist

6 days ago

Singapore Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Shopee is seeking an experienced, hands-on and careful individual who is passionate about SEO, digital analysis, and digital marketing to develop our online presence globally.- Monitor and track SEO performance
- Perform ongoing keyword discovery, expansion and optimisation
- Develop improvement plans and work on requirements with local SEO team
- Conduct analysis of e-commerce competitor ranking keywords
- Conduct technical SEO audit and site analysis
- Develop SOPs and dashboards
- Utilise Google and Bing Webmaster Tools, Google Analytics, ScreamingFrog, Google Adwords Keyword Planner and other SEO tools
- Other SEO tasks as assigned

**Requirements**:

- Ability to speak and write in Spanish fluently to coordinate with stakeholders from our Spanish speaking local market
- 0-3 years of relevant SEO and/or SEM experience is preferred
- Ability to pay attention to details and manage tasks effectively
- Ability to communicate key insights to stakeholders in a clear and concise manner
- Experience in project management including process optimisation and coordinating timelines with stakeholders
- Prior work exposure in Latin America or Europe is a plus
- Experience in Google Analytics/Google Search Console/Data Studio/GTM is a plus
- Basic understanding of HTML/CSS is a plus

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