Marketing Manager

2 weeks ago

Singapore SHENG MAO PTE. LTD. Full time

**Job Overview**:
**Key Responsibilities**:

- Develop and execute integrated marketing plans across digital and offline channels.
- Identify target audiences and position the restaurant brand to appeal to them effectively.
- Manage social media accounts and content calendar.
- Run paid ad campaigns to promote events, menu items, and promotions.
- Oversee SEO and website updates (including reservation systems or online ordering platforms).
- Plan and execute seasonal campaigns, new menu launches, and festive events.
- Collaborate with influencers, food bloggers, and local partners for brand exposure.
- Monitor and respond to customer feedback and reviews on platforms like Google, TripAdvisor, and delivery apps.
- Build partnerships with food delivery platforms, event organizers, and lifestyle brands.
- Liaise with media outlets to secure editorial features and press coverage.
- Track and analyze campaign performance metrics (ROI, footfall, sales conversions).
- Prepare monthly marketing reports and insights to improve future initiatives.

Key Skills & Competencies:
1. **Digital Marketing**
- Proficient in managing social media platforms

2. **Content Creation**
- Ability to create engaging content (photos, videos, captions, reels, etc.) aligned with the restaurant’s brand identity.

3. **Copywriting & Communication**
- Strong writing skills for menu descriptions, promotions, press releases, and social media.

4. **Campaign Management**
- Experience in planning and executing marketing campaigns from ideation to execution and analysis.

5. **Brand Management & Marketing**
- Ability to maintain and grow a consistent brand voice and presence across all channels.

6. **Data Analysis**
- Skill in using analytics tools to track marketing performance and make data-driven decisions

7. **Event Planning & Promotion**
- Ability to organize and promote in-house events, seasonal promotions, and menu launches.

8. **Public Relations & Influencer Marketing**
- Experience working with food bloggers, influencers, and media outlets.

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