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Digital Marketing Manager #sgunitedtraineeship

2 weeks ago

Singapore FAR EAST FOAM SINGAPORE PTE. LTD. Full time

We are looking for a Digital Marketing Manager who will manage, test and scale digital marketing channels and optimise marketing funnels to improve conversion rates and lower acquisition costs.

Get to strategise and lead integrated digital marketing campaigns from concept to execution. Build & implement digital marketing strategies across our consumer conversion funnel. Work with various social media platforms, SEO, SEM and CRM software.

**RESPONSIBILITIES**:

- Strategise and lead digital marketing campaigns from concept to execution. Brainstorm innovative growth strategies
- Manage and test scale digital marketing channels and optimize marketing funnels to improve conversion rates
- Optimise social media platforms for best timings for high engagements, develop hashtags and trending topics to reach largest number of audience
- Oversee and manage digital campaigns to target right audience with keywords, create compelling headlines and Call To Action (CTA) to achieve lowest possible Cost Per Click (CPC)
- Use web analytics to track marketing efforts and identity channels with high traffic and improve future performance of campaigns that are not performing
- Identify and evaluate latest trends and technologies affecting industry

**REQUIREMENTS**:

- Prior experience in marketing is preferred
- Prior knowledge of various social media platforms and tools for CRM, SEO and SEM