Apac Sobg and Creative Excellence Manager

Description

Kenvue is currently recruiting for:
**APAC SoBG and Creative Excellence Manager**

This position reports to APAC SoBG and Creative Excellence Senior Manager and is based at Singapore.

**Who we are**

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours.

**Role reports to**:APAC SoBG and Creative Excellence Senior Manager

**Location**:Singapore

**Travel %**: 15

**What you will do**

We are looking for a dynamic individual who is passionate about supporting and collaborating to give our APAC marketing teams a competitive edge in driving consumer-obsessed and customer-centric approaches to brand marketing effectiveness.

Reporting to the APAC SoBG and Creative Excellence Senior Manager, this specialist role will see you working closely with the Global Capability Squads, Global/Regional Brand teams, Local Marketing teams, Consumer Business Intelligence (CBI) team, Tech & Data (T&D) team and external partners to drive engagement and development at all levels.

You will be an industry leader with strong external relationships and a track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media that balance driving both KPIs of brand equity and ROI.
- Key Responsibilities***

**Enable Science of Brand Growth Change Management**
- Partner with the global squad to deploy Science of Brand Growth principles, operational and measurement framework for optimal deployment in APAC.
- Responsible for the roll out and deployment of Science of Brand Growth in APAC (i.e. training) - identifying opportunities for pilots with key markets and Power Brands
- Facilitate cross-sharing and fast-scaling of best practices and use cases

**Creative Strategy and Media Analytics Capability Building**
- Support the right APAC creative operations infrastructure for deploying strong & consistent brand experiences, which deliver a competitive advantage for our brands, at optimal cost
- Support Brand investment Strategy module for Business Planning to support regional deployment of marketing spend across investment grade brand priorities
- Lead and coordinate media analytics capability (e.g. Marketing Mix Models) development in Asia Pacific
- Support digital solutions deployment (AI Solutions) to maximise content effectiveness, distribution and improve overall BME productivity.

**Creative Operations Design and Management**
- Provide input into and support the Regional Office marketing budgets allocations, including tracking, compliance and identify how to drive key efficiencies in non-working spends and BME overall. Regional SOW process to remove duplication, reduce waste and maximize efficiency.
- Support creative agency roster management for the region to drive non-working media optimization while unlocking strategic oversight for brand building & relevance with APAC consumers.
- Drive content excellence bringing outside-in focus to the business via internal and external research groups, industry organizations and other sources of expertise
- Support internal teams and external agencies to translate marketing strategies into effective creative activation across all media channels online/offline.
- Lead the business planning for the roll out and implementation of Aprimo Content (DAM) platform across APAC, ensuring the platform is embedded optimized and measured in line with AP requirements.
- Support the ongoing implementation and improvement of the Marketers Toolbox including DAM, Vidmob and other Content Excellence MarTech in partnership with Global.
- Ensure execution excellence, measure results, analyze feedback, extract and codify takeaways that drive continuous improvement.

***Special Projects**
- Plan and manage special projects related to improving marketing and media effectiveness in APAC

Qualifications

**What we are looking for**

Required Qualifications
- Bachelor, Master or MBA degree in Marketing, Management or related business areas.
- 5-8 years of experience in a regional marketing COE (center of excellence) team / creative agency or similar environment driving content excellence, development of processes across matrix organization structures, implementation of technology for content and a strong track record of r