Senior Commercial Officer

Company Description

VFlowTech (VFT) is reinventing energy storage with Vanadium redox flow technology, with a vision to develop the cheapest and most scalable Vanadium redox flow batteries in the world. VFT solution is proven to be one of the safest, most durable and environmentally friendly battery technologies.

VFT is a spin-off of the CleanTech lab of Nanyang Technological University (NTU), Singapore, and benefits from unique IP arising from many years of intensive research at NTU. VFT founders and management team have deep experience in the renewable space, and Vanadium redox flow technology.

VFT is passionate about powering tomorrow’s energy demands in a sustainable way. To achieve this, we believe in attracting great talent through the creation of a vibrant, progressive workplace that makes them our greatest assets. We’re always on the lookout for experienced and passionate individuals to be part of the team, working and collaborating effectively to make a positive difference.

**Job Description**:
The Senior Commercial Officer is a Singapore based position reporting to the CEO. The primary responsibility of the role is ensuring the integrated commercial success of the organization. Your role requires a combination of strong technical solution selling skills with strong marketing, sales, channel, and business development skills.

As the Senior Commercial Officer, you will take ownership of the customer and the customer interface with the company’s product and service offering, making sure that all functions of the organization are aligned to meet its strategic commercial objectives.

You will work closely with all other departments of the company to ensure decisions align with operational realities and maximize market opportunity - this role will be the leader of this interaction, information sharing and decision making. The role will also serve an external-facing purpose at conferences and industry events.

**This role will be based in Singapore **with frequent travel within Asia; and travel to Europe, US and other parts of the world as required.

**Strategy & Leadership**:

- Define and execute revenue and commercial strategy for the organization under the Management and board approved P&L objective.
- Retain, secure, and grow revenues while meeting Management approved P&L objectives from target markets in a fully competitive renewable energy marketplace.
- Provide strategic direction and plans for the company with regard to all commercial functions including sales, the retail, marketplace, marketing, and customer experience.
- Maintain working relationships with governmental officials, senior management from industry-related partners, manufacturers, distributors and suppliers, counterparts from the broader renewable energy community.
- Provide guidance in evaluating commercial and Industrial energy storage system projects, integrated grid projects and distributed generation systems.

**Sales (Direct & Indirect)**:

- Develop and maintain regional and national channel strategies for distribution, partnership, sales, and installation of VFlowTech - PowerCube products across all customer verticals.
- Develop annual sales plans and projections per region and per market verticals.
- Develop annual marketing plans per region and per market verticals.
- Develop and manage Go-to-Market Strategy and work cross-functionally to define measurable objectives and key results for short
- and long-range planning purposes, constantly reporting on metrics and driving transformation by leveraging data.
- Support the development and implementation of pricing strategy for VFlowTech.

**Business Development**:

- Plan and coordinate the implementation of business plans and the penetration of new markets with focus on multi location enterprise clientele.
- Develop a market feedback mechanism regarding competitive offerings, prospect needs and generate product development ideas.
- Monitor and review all documentation required for requests for proposals (RFPs).
- Develop an in-depth knowledge of company offerings and expert industry knowledge to identify and exploit profitable business opportunities.

**Marketing**:

- Lead development of a robust marketing strategy with an emphasis on building top of mind awareness, creating brand equity, gaining significant market share.
- Build and maintain marketing planning functions of capacity and revenue forecasting, communicating with customers about financing options (working closely with Finance, financing partners and channel partners), and identifying competitive intelligence that support marketing, financial planning and integrated resource planning (IRP) needs.
- Determine the omnichannel approach and identify the appropriate media mix and messaging to deliver marketing campaigns to VFlowTech’s customers.
- Create opportunities for VFlowTech’s customers, markets, new industry developments and standards to align with and advance business goals.
- Develop recurrin