Apac Marketing Communication Manager

2 weeks ago

Singapore COLLINSON (SINGAPORE) PTE. LTD. Full time

This role will support the delivery of an integrated marketing and communications programme in APAC that speaks to a B2B(2C) audience primarily within the financial services and travel sectors. You’ll work with our regional and global marketing teams, regional functional teams as well as our PR agencies and third-party associations to support the delivery of a calendar of multi-channel marketing and communication activities that will help to:

- Grow and protect existing accounts and acquire new business
- Increase brand awareness for Collinson in Asia Pacific
- Elevate our brand within the region
- Build a distinctive brand that enables us to differentiate and have a competitive advantage

**Key Responsibilities**
- Support the delivery of an omni-channel content marketing programme for Asia Pacific
- Collaborate with key stakeholders to develop and amplify quality content such as thought leadership articles, infographics and research reports
- Execute timely and effective marketing communication activities
- Identify potential partnerships with key industry bodies such as CAPA, The Moodie Davitt Report, and other associations
- Support the regional PR strategy and delivery, ensuring significant media opportunities are secured for the brand
- Day to day liaison with PR, media and association partners / agencies
- Draft and edit press releases and leverage newswire service in markets where we have no agency support
- Maintain an up-to-date press library, for example, factsheet, biographies, headshots etc
- Support executive-level communications including profiling, media pitches, briefing books as well as media meet and greets
- Assist in managing Collinson-hosted events in the region
- Research key industry events and explore sponsorship and/or partnership opportunities in APAC
- Develop a strong working relationship with event organisers and suppliers
- Coordinate and manage event set-up, ensuring the delivery of a high-quality event
- Help manage and report on the effectiveness of Marketing activations across all campaigns and communications, to prove ROI to the business
- Develop strong and collaborative relationships with global and regional Marketing stakeholders to ensure alignment and to champion the needs and nuances of the APAC region

**Knowledge, skills and experience required**
- 6-8 years’ experience (for Manager) in a marketing communications role, or similar
- Excellent written and spoken English; fluency in Mandarin or another Asian language is preferred
- Has experience in supporting the execution of successful omni-channel content marketing campaigns
- Enjoys working in a fast-paced environment and demonstrates the ability to adapt to a changing business environment and shifting priorities
- Able to multi-task effectively and meet deadlines
- Detail-oriented
- Excellent project management skills
- Experience working in global, regional or multi-national organisations is preferable
- Enjoys collaborating with multiple teams across the business and building strong stakeholder relations at all levels of the organisation

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